• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Cool loot we get in the mail: Rogue’s Promise Gone Aw-Rye IPA

October 5, 2016Keith Gribbins

Rogue box
It took all four members of CBB to jailbreak this beer outta that box.

We are not a beer review site, but we do drink beer, so we’re always quite tickled when craft businesses send us some of their tasty suds. In this reoccurring column, we will shamelessly attempt to con more breweries into sending us free beer and craft-related swaggery in exchange for the riches and fame that come with a profile post on CBB. We will also highlight the awesome packaging techniques that good PR companies and clever brewers put together for the media. The beer box above showed up at at a CBB satellite office last week, and we were most impressed by the smooth rye IPA inside and an ancient technique of correspondence called a handwritten letter.

Rogue Ales and Spirits announced the launch of Promise Gone Aw-Rye IPA a few weeks ago, and we actually enjoyed it for the first time out at Rogue Farms in early September. This brew comes with a cool backstory. Each year, longtime Rogue brewmaster John Maier creates a special, one-time only beer that is bottled and given as a holiday gift to all Rogue employees. Last year, John brewed a Red Rye IPA that was so beloved by the Rogue family that they had to break the promise to never brew the beer again and decided that this creation should be shared with beer drinkers across the globe.

Rogue Red Rye IPA
Still finding that crinkled paper in the house.

For this, we are thankful. Made with Rogue Farms Dream rye, Promise Gone Aw-Rye starts with a subtle kick of rye up front, then delivers a full malt body to the palate with plenty of Rogue Farms hops on the finish. It’s really one of the best rye beers we’ve ever had (mostly because the rye is subtle) Here’s Brett Joyce from the press release:

“Not only did it take a lot of convincing for John to finally agree to break his promise and brew more of his red rye IPA,” said Rogue President Brett Joyce, “but it’s taken a lot of dare, risk and dream to grow our own rye.”

Coming off a late summer harvest of Rogue Farms Dream Rye, Promise Gone Aw-Rye is now available on draft and in 22-ounce serigraphed bottles.

Rogue Red Rye 2
Comes with drink instructions.
Rogue letter Anna
Anna’s handwritten letter makes us think she might have a crush on CBB. We’re sure no one else got one!
Rogue 7 Hop Red Rye Pumpkin
Luckily, Rogue’s Rye IPA won’t be lonely in the fridge.

Big thanks to Rouge for sending along the tasty bomber!

Bohem Brewery debuts single Czech-hop lager collab and more beers to know this week
Lemon-Quest
Dogfish Head’s deal with Mother Nature other beers to know this Earth Week
Rogue-Dead-Guy-Ale-001
Fun idea: Rogue launches Dead Guy can art contest to celebrate the beer’s 30th birthday
Rogue Ales and Spirits
Rogue Ales & Spirits debuts new year-round beer to help improve skateparks around the country

Reader Interactions

Comments

  1. Takehiko Nakahara says

    October 5, 2016 at 7:51 pm

    Takehiko Nakahara liked this on Facebook.

    Log in to Reply
  2. crsimp01 says

    October 5, 2016 at 4:08 pm

    Cool loot we get in the mail: Rogue’s Promise Gone Aw-Rye IPA https://t.co/qcZqfn9TPq via @craftbrewingbiz

    Log in to Reply
  3. RogueAles says

    October 5, 2016 at 3:03 pm

    RT @CraftBrewingBiz: Cool loot we get in the mail: @RogueAles Promise Gone Aw-Rye IPA. @RogueFarms #wegotmail https://t.co/7CBpXDRN3e

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • We’re on vacation this week, so enjoy 25 of the best posts of 2022 (so far)
  • Beers to know this Fourth of July, including creamsicles, Cold IPAs and rescue dogs
  • Photos: After a three year hiatus, Savor returns to DC, rocks out cool new concert venue
  • Hey Vermont non-profits, Lawson’s Finest Liquids is accepting applicants for its 2023 Sunshine Fund

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • We’re on vacation this week, so enjoy 25 of the best posts of 2022 (so far)
    July 6, 2022
  • Fam vaca fam in background_2-001Beers to know this Fourth of July, including creamsicles, Cold IPAs and rescue dogs
    July 4, 2022
  • Photos: After a three year hiatus, Savor returns to DC, rocks out cool new concert venue
    July 1, 2022
  • People moves: Ohio Craft Brewers Association tap new board members + news from Migration, Bell’s, New Belgium and MobCraft
    June 30, 2022
  • A behind the scenes look at branding a startup brewery
    June 28, 2022
  • robot beer salesThe future of retail beer sales is here
    June 27, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....