• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Cool philanthropy you should copy: Squatters Craft Beers fights breast cancer, partners with Real Men Wear Pink, releases cool can

September 28, 2017Keith Gribbins

Squatters Hop Rising Double IPA pink can breast cancer

Squatters Craft Beers, in partnership with the American Cancer Society’s Real Men Wear Pink campaign, will be raising funds and awareness for breast cancer research during the month of October. Squatters’ No. 1 selling brand — Hop Rising Double IPA — will be temporarily packaged in a pink can during October, breast cancer awareness month. Squatters Craft Beers has pledged to donate $0.05 for each pink can of Squatters Hop Rising sold during the campaign.

Real Men Wear Pink advocates, alongside or in memory of the women in their lives touched by cancer, will join in the fight against this deadly disease. Activists are encouraged to don their hop pink, mobilize their communities and compete to be the top fundraiser in support of lifesaving research and patient support services.

“We are so excited to be partnering with Real Men Wear Pink on this awareness campaign,” said Amy Tangaro, marketing manager with Squatters Craft Beers. “We have two men within our brewery that have signed up as Real Men Wear Pink Advocates so far with more to come. Unfortunately, you don’t have to look far to find people who have been affected by breast cancer. As a company, we have always taken pride in giving back to the community that has been so gracious to us. We are thrilled to jump on another opportunity to do just that.”

Squatters Hop Rising is currently sold in 19 states, and the pink cans will be distributed to each, including Squatters’ home state of Utah, where Hop Rising remains the top-selling craft beer in the market.

“It is the same great beer but now with a cause. We have been greeted with a great response from our vendors and customers so far. You can feel even better enjoying Hop Rising, knowing that as a result you are giving back,” added Squatters Craft Beers Director of Brewery Operations, Adam Curfew.

According to the American Cancer Society Cancer Facts and Figures 2017, an estimated 1,460 women in Utah will be diagnosed with breast cancer and an estimated 270 will die from the disease this year. For more information on the American Cancer Society Real Men Wear Pink campaign, visit makingstrideswalk.org/realmenutah.

Squatters Hop Rising Double IPA
Utah’s Wasatch Brewery/Squatters Craft Beers posted an 18 percent production increase in 2014
Craft Brewers Conference attendees
Craft Brewers Conference rescheduled for Sept., moves from San Diego to Denver, may go online as a backup
Brooklyn-based Threes Brewing opens Huntington, N.Y., beer store and (eventually) on-premise operation
Perrin Brewing Ice Jammin
Marketing idea of the week: Perrin Brewing’s annual Ice Jam (at-home)

Reader Interactions

Comments

  1. Domino Printing UK says

    September 29, 2017 at 6:46 am

    @SquattersBeers @AmericanCancer This is a fantastic collaboration. Great to see, and what a fun br… https://t.co/UGDibtvxDi

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Malt maker Rahr purchases all of eco energy maker Koda
  • Check out XTRATUF’s Legacy boots, perfect for work in the brewhouse
  • Ohio’s Rustic Brew Farm now selling sprouted grain flours
  • How Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • virginia-beer-co-renovationHow Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
    January 19, 2021
  • Clean air, clean beer: New Ingersoll Rand oil-less reciprocating air compressors are ideal for breweries (aeration to canning)
    January 18, 2021
  • Non-alcoholic beer brand Athletic Brewing closes $17M+ in funding with famous backers, selects Crafted ERP, eyes big growth
    January 18, 2021
  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
    January 14, 2021
  • COVID19 coronavirus mask moneyWhy you need to maximize engagement during a pandemic
    January 13, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by