What a crappy time to be running a service business / community gathering spot. How is a craft brewery supposed to serve customers and keep revenue coming in while keeping the coronavirus out? Since there are no perfect solutions here, we’d like to crowdsource suggestions from all of you. What has your brewery done in response to coronavirus fears? How did it go this weekend? What more are you prepared to do? Let us know ([email protected]) and we will re-share these perspectives on the site.
San Diego’s Thorn Brewing Co. is taking steps to make sure that customers can minimize exposure to the virus while still being able to enjoy their craft beer.
This last weekend, the Thorn Barrio Logan location rolled out a program that allows people to pull up in the alley behind the brewery and get six-packs of beer delivered out to their car. There will be a Thorn employee posted up, ready to hand off beer and take payment.
To start off, this service was available this from 3 p.m. to 7 p.m. and Saturday from 10 a.m. to 2 p.m. They will look to expand the hours based on how many people are taking advantage of the new service.
“We’re constantly looking for ways to provide greater value to our neighbors,” Thorn Brewing General Manager, Tom Kiely explained. “Though that usually means improving on the quality and variety of our beers, it’s also about offering a more thoughtful way to get our beer to our neighbors. By allowing them to drive up to our brewery, we’re allowing them the opportunity to limit their exposure to crowds without sacrificing their ability to enjoy some beer.”