• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Craft Beer Marketing Idea of the Week: Cincy’s Fifty West Brewing offers marathon training to get lazy boozers in shape

January 2, 2019Keith Gribbins

beer award jogger running cbb cropIt’s a new year, and you need some serious wellness-focused resolutions. Just look at yourself. Luckily, Fifty West Brewing Co. is here to help. The Cincinnati-based brewery recently announced what it thinks is the first ever 17-week marathon and half marathon training program hosted at a brewery. It starts on January 8. Go sign up.

Regular training will occur every Tuesday, Wednesday and Saturday. This unique opportunity to train with a brewery in conjunction with its experienced partners at JackRabbit will cost $115 and feature training coaches, an individualized training program to help attain participants’ personal goals, 10+ special post-run happy hours on Tuesdays which will take place in different locations around the city loaded with a plethora of perks and tips.

From the moment it opened its doors, Fifty West Brewing has made it a point to emphasize the importance of being physically active right along with crafting world-class brews and dishes produced within its walls. The training groups being created and run through Fifty West will continue this legacy while nurturing another passion of Fifty West — creating community. There will be pillars of support for participants every step of the way, from the weekly emails and a Facebook page to keep participants up to date with events, all the way to the Fifty West cheering zone that will motivate runners during the Flying Pig course itself.

A marathon runner himself, Bobby Slattery, owner of Fifty West Brewing, stated: “For us, the thing we are most excited about is providing people with the opportunity to learn that they can run a marathon, they just don’t know it yet. We want participants to feel invited into the community by providing them with a place to start in a non-intimidating setting.”

It has been years in the making that Fifty West Brewing has provided patrons with an environment that encourages both an active lifestyle as well as community. The training program for the Flying Pig is the latest in a string of successful programs run through the brewery. From sand volleyball to kayaking to cycling to runners clubs, this is a company that places value on the active lifestyle and community created by its patrons.

The 17-week training program will set members up for success and provide each runner with a sense of accomplishment every step of the way. The personalized training program provided by professional coaches will set up workout guides for each day so that participants can plan appropriately. Whether it’s a New Year’s Resolution that is driving a runner or a personal desire to succeed, this program will offer members an experience that has never been done before with such passion and attention to detail.

All the details can be found here.

fifty west fleet feet
Fifty West Brewing teams with Fleet Feet to open a running shop at the brewery
Cincy’s Fifty West Brewing collaborates to extend Little Miami scenic trail with county and township
fifty-west-brewing-marathon
Fifty West Brewing adds to marathon training program with new ‘healthier for you’ beer with electrolytes
Craft beer marketing idea of the week: Cincinnati breweries to punch each other

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
  • The all-new Papago Brewing taproom opens Friday
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Arizona Wilderness BrewingCheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
    February 2, 2023
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
    February 2, 2023
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row
    February 1, 2023
  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023
  • Watch a drone release insects over hop yards for sustainable pest control in this Yakima Chief Hops video series
    January 30, 2023
  • Distro update: Connecticut’s Two Roads Brewing goes to Colorado + news from Surreal, New Sarum and more
    January 30, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC