• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Craft beer marketing idea of the week: Drink local beer with the band Foreigner

August 22, 2017Chris Crowell

craft beer VIP foreigner
Every local beer you drink with Foreigner will feel like it did the first time.

Foreigner and Live Nation have collaborated on a concept worthy of our barely ongoing Craft beer marketing idea of the week series — the VIB (Very Important Beer) upgrade package. Old time rock fans may purchase the VIB package to enhance their Foreigner 40th Anniversary tour experience and drink beer with Foreigner’s Michael Bluestein and Bruce Watson — both craft beer enthusiasts and certified beer servers.

“Bruce and I recently finished the CBS [Certified Beer Server] course, and upon completion … In the burgeoning craft beer scene, it’s always a treat to get a firsthand look into the magical brewing process, and of course taste the fruits of their labor. We look forward to continuing these hop and malt filled adventures as the band travels throughout the country,” said Michael Bluestein.

Pre-show, fans sit down with a flight of three local beers hosted alongside a local brewery expert, receive autographed swag such as a Foreigner CDs, custom Foreigner key chain and tote, early entry to the venue and more. Best of all, fans can chat one on one about brews and beats with Bluestein and Watson for the ultimate tailgate.

Foreigner is currently touring across the United States for their 40th Anniversary Tour, joined by their good friends Cheap Trick — who are also celebrating 40 years since the release of their self-titled debut album — and special guest Jason Bonham who brings the music of Led Zeppelin to great night of rock ’n’ roll. Tickets are available at www.livenation.com.

BMI partners with Brewers Association, promotes music licensing discount

north peak brewing-002
Marketing idea of the week: North Peak Brewing’s ‘Hope’ photo contest
Craft beer marketing idea of the week: Car dealership teams up with Nevada’s Mojave Brewing for Peace, Love Designate a Driver campaign
Craft brewery event of the week: Brink Brewing’s Makers Mart
Schlafly pilsner vinyl promo
Craft Beer Marketing Idea of the Week: Schlafly includes a vinyl voucher for local record stores inside latest 12-pack

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
  • San Francisco’s Fort Point Beer moves from self-distribution to partner with Matagrano Inc.
  • Craft Brewers Conference rescheduled for Sept., moves from San Diego to Denver, may go online as a backup

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
    January 14, 2021
  • COVID19 coronavirus mask moneyWhy you need to maximize engagement during a pandemic
    January 13, 2021
  • How the Employee Retention Credit can help breweries that paid employees during the pandemic
    January 12, 2021
  • The role of market research in go-to-market planning for craft breweries
    January 12, 2021
  • Tennessee beer tax rolls through legislatureSummary of new wrinkles to the Craft Beverage Modernization tax provisions via the TTB
    January 11, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by