Snack update! Craft beer pretzel now being promoted by Unique Pretzel

Pretzels and beer, the fondest of old friends, are being made into more than friends by Unique Pretzel with its new Sourdough Craft Beer Pretzel Ring — a ring-shaped sourdough pretzel made with real malted barley and hops. The craft beer pretzel ring will be the first of its kind in the market, taking inspiration from the Classic Pennsylvania Dutch sourdough recipe.

“It’s a high-quality sourdough pretzel made with seven simple ingredients that competes with the sourdough flavor of any hand-twisted pretzel on the market,” said Justin Spannuth, chief operating officer at Unique Pretzel Bakery Inc. “The sourdough ring is a new recipe that we’ve been working on for almost a year, trying to get the right texture, size and most importantly, taste. It’s exceptional.”

Unique Pretzel’s Sourdough Craft Beer Pretzel Rings are called “craft beer pretzels” because through history sourdough twisted pretzels have been referred to as beer pretzels. The “craft” comes from the inspiration of brewmasters that have used their talents to disrupt an industry and create an entire craft beer market. That inspiration is why Unique threw a dash of hops into the recipe as a tip-of-the-hat to those who know how to reinvent greatness.

Unique made these Sourdough Craft Beer Pretzel Rings with only the finest ingredients and are Non-GMO, vegan and kosher with no added preservatives or flavors, continuing the standard of quality in all Unique Products for over 97 years.