The International Restaurant & Foodservice Show of New York has announced an exciting new feature for the 2015 event called “The Pub.” The new area will showcase innovative alcoholic beverages including craft beer, cider, wine, spirits, wine sorbae, moonshine and whiskey. The top five trends for restaurants in alcohol sales according to the National Restaurant Association are micro-distilled/artisan liquor, locally produced beer/spirits, onsite barrel-aged drinks, culinary cocktails, and regional signature cocktails which will all be featured in “The Pub.”
“According to the Brewer’s Association, American craft beer sales volume grew at a double-digit pace nationally in each of the past several years,” said Ron Mathews, Industry Vice President for Urban Expositions Foodservice Events. “It is notable that American craft beer, which is the most expensive segment of the beer category, is out-performing the overall market, including imports. This is good news for restaurants looking for ways to increase sales and we are excited to offer our attendees an opportunity to sample and bring new offerings to their patrons.”
This new destination on the show floor will showcase approximately 20 innovative craft beverages. “The Pub” will include: Estrella Galicia Beer, Maeloc Cider, Blue Point Brewing Co., Smuttynose Brewing Co., Crabbies Alcoholic Ginger Beer, Alphabet City Brewing Co., Singha Beer, North Coast Brewing Co., Sixpoint Brewery, Duvel USA, Frosae Wine Sorbae, WhistlePig Whiskey, as well as many others who will join these market leaders at the event in March.
“We saw the opportunity to showcase our Galician beer, Maeloc cider and wine to the New York market as one we couldn’t pass up. The International Restaurant & Foodservice Show of New York is the premiere event for the restaurant/foodservice industry and we are thrilled to be involved,” said Matt Szymanski, U.S. Managing Director, Balearic Beverage USA, the first sponsor to commit to “The Pub”.
In addition to “The Pub”, the International Restaurant & Foodservice Show of New York will feature the Ferdinand Metz Foodservice Forum educational program, Annual Farm to City Expo, Food Trends Experience, Culinary Demonstration Theater, US Pastry Competition, Japan Pavilion, and 500+ exhibiting companies showcasing thousands of new products.