Very soon we’ll be roaming the halls of the DoubleTree in Portland, pursuing new marketing ideas across the beer, wine, beer, cider, mead and spirit spectrum. Our very own Brad Fruhauff will be detailing all the cool services and the charismatic thought leaders behind these ideas at Craft Beverage Expo Nov. 7-9. This trade show has a clever niche, which is why we like to attend. It focuses on the business of “craft beverage post-production.” We dig that niche — packaging, trademarks, labels, distribution, exporting, TTB compliance, digital marketing and ever onward.
Craft Beverage Expo is the perfect nice way to collaborate, network and problem-solve post-product issues over three days of educational sessions, a show floor full of cool solutions and networking events that will connect you with industry innovators and, well, just provide good ole fashioned fun. But be prepared to discover and share best practices for everything post-production and address the business needs for independent brewers such as marketing, business development, navigating beverage laws, finding the right distributor for their product or catching the attention of retailers.
The key to success in honing your craft is collaboration with like-minded professionals. Reconnect with peers and expand your network at the conference for independent beverage producers. Check out the full conference program and all of the participating exhibitors.
“We’re excited to move Craft Beverage Expo to November and to a new, vibrant city,” said Kellie Shevlin, executive director of Craft Beverage Expo. “Because Portland truly exudes the craft culture, it’s a natural setting for Craft Beverage Expo and our unique combination of the boutique wine, beer, cider, spirits and mead segments.”
Of note: Oregon has 702 wineries, more than 50 distilleries and the Portland metro area alone enjoys 105 craft breweries. This should bring a cool draw to this show, making it a unique opportunity to hobnob with one of America’s greatest beverage meccas. For more info, jump right over here.