• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Cue up Branding Brews, a new podcast on branding, design and marketing for beer

May 11, 2017Keith Gribbins

This episode features Jason Roberson, the former art director from Sierra Nevada Brewing Co. He spent 11 years as a designer at the brewery. The topic of the episode is rebranding a brewery, when/how and useful tips on doing a rebrand.

Ryan Wheaton has been navigating the worlds of design, publishing, marketing and social media for the last 14 years. Now he’s helping brewing pros navigate today’s crowded indie beer terrain via his new podcast Branding Brews. Hold up. Before we even get into this. Does Wheaton know his stuff enough to host a podcast series where he works with beer and marketing specialists from across the industry? Like, if we gave him a design task, say, create a tap handle. How would he stand up?

You be the judge.

Tips to design a beer tap handle (even without a strong brand in place)

Wheaton’s new Branding Brews aims to bring insightful branding and marketing information from beer industry professionals covering a variety of topics. We should also note that Wheaton spent some time teaching craft beer branding and design for the Craft Beer Startup Workshop put on by Oregon State University. Just a few topics that the show will be covering:

  • Rebranding a brewery
  • Planning content for packaging and branding
  • Package and label design
  • Crowdfunding
  • Social media

“Over the years I have listened to beer, marketing or design podcasts that didn’t seem to deliver real value to me as a listener,” said Wheaton. “Podcasts can be entertaining to me, but in the end I also want to be able to feel like I learned something. My aim is to bring my knowledge of branding and beer together with other great industry professionals to create a show for all of those wanting to learn, market and brand beer.”

You can check out the show along with useful show notes at brandingbrews.com. You can also subscribe to the show in iTunes, Google Play and Stitcher.

Sierra Nevada barrel room guy sampling beer
Grow increasingly jealous watching this video tour of Sierra Nevada’s Chico barrel room as employees sample rare creations without you
Holiday weekend hangover? Enter to win this killer green custom Sierra Explorer bike, then just go back to bed
sierra nevada oktoberfest
Sierra Nevada is hosting a ‘royal wedding’ for one lucky couple during its Oktoberfest celebration (is it you?)
Binge Watching Sierra Nevada
These beautifully quiet, nature-focused Sierra Nevada commercials are the adverts we need

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
  • The all-new Papago Brewing taproom opens Friday
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Arizona Wilderness BrewingCheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
    February 2, 2023
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
    February 2, 2023
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row
    February 1, 2023
  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023
  • Watch a drone release insects over hop yards for sustainable pest control in this Yakima Chief Hops video series
    January 30, 2023
  • Distro update: Connecticut’s Two Roads Brewing goes to Colorado + news from Surreal, New Sarum and more
    January 30, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC