• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Deschutes Brewery hires Official Director of Unofficial Social Media

August 22, 2014Jason Morgan

Deschutes Brewery has hired Black Butte Porter super-fan Jimmy Barr as its new official director of unofficial social media. Jimmy, who is based in Pennsylvania, brings five years of experience running the “Unofficial Black Butte Porter Page” on Facebook to his new off-the-record position.

Jeff Billingsley, director of marketing for Deschutes Brewery said, “We’ve been blown away by Jimmy’s devotion over the past few years, so we offered him an official position within the brewery.”

Deschutes Brewery has really gotten behind its newest non-employee, even temporarily turning its own official Facebook page into the “Unofficial Jimmy Barr Fan Page,” so that its 60,000-plus followers can share the love. As far as Jimmy’s own page, the Unofficial Black Butte Porter Page, he says “My page is an ‘unofficial’ fan page. That doesn’t mean it’s for unofficial fans; it means Deschutes Brewery doesn’t run the page. Does that make it any less awesome? Hell no! It’s the pinnacle of awesome, just like Black Butte Porter itself.”

Billingsley continued, “The way we see it, the only thing better than a ‘like’ is an unofficial like. That’s where Jimmy comes in. We’re happy to have him on board.”

Officially, Craft Brewing Business unofficially salute you, Jimmy Barr. And don’t miss our feature on social media marketing for upstart breweries.

Deschutes Brewery teams up with the Portland Trail Blazers, creating cool plaid cans of Rip City Lager
IWSR: How brands are adapting their social media strategy during COVID-19
Deschutes named official brewski of 2020 American Ultimate Disc League
Deschutes commerical
Deschutes markets beer to marijuana customers with It Comes with the Territory campaign

Reader Interactions

Comments

  1. Glass Bottle Outlet says

    August 26, 2014 at 7:22 pm

    Glass Bottle Outlet liked this on Facebook.

    Log in to Reply
  2. The Tool Ticket says

    August 23, 2014 at 7:07 pm

    The Tool Ticket liked this on Facebook.

    Log in to Reply
  3. Mr. Brew Review says

    August 22, 2014 at 11:07 pm

    Mr. Brew Review liked this on Facebook.

    Log in to Reply
  4. Bruce Farmer says

    August 22, 2014 at 3:22 pm

    Bruce Farmer liked this on Facebook.

    Log in to Reply
  5. Jared Read says

    August 22, 2014 at 2:07 pm

    Jared Read liked this on Facebook.

    Log in to Reply
  6. Wirtz Beverage Nevada Las Vegas says

    August 22, 2014 at 2:07 pm

    Wirtz Beverage Nevada Las Vegas liked this on Facebook.

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Olde Mecklenburg Brewery has a newe look
  • Cheers to 10 Years: MadTree Brewing keeps growing and giving a f#ck
  • White Labs announces dry yeast to its product line
  • Yeast Analysis app Oculyze is offering free demos

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • madtree-HangerCheers to 10 Years: MadTree Brewing keeps growing and giving a f#ck
    February 7, 2023
  • Michigan’s Short’s Brewing down 10% overall vs. 2021, but its Local’s Light lager is up 10%+
    February 6, 2023
  • Arizona Wilderness BrewingCheers to 10 Years: We should all strive to be Arizona Wilderness Brewing Co.
    February 2, 2023
  • Watch famed gonzo illustrator Ralph Steadman discuss his Flying Dog beer labels
    February 2, 2023
  • Michigan’s Dog Star Hops wins Chinook Cup for second year in a row
    February 1, 2023
  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC