Bend, Oregon’s famous craft brewery and its second annual Street Pub event has made another giant impact in communities across the nation, and the folks at CBB would just like to say big ole congrats and job well done. Craft credo No. 3: Embrace philanthropy.
Deschutes Brewery’s Street Pub finished its second annual national tour this year by raising nearly $440,000 for charity. At each stop, the brewery partnered with local charities and donated 100 percent of proceeds to help those charities achieve their missions. With an estimated 140,000 beer fans who turned out to drink over 1,100 kegs of damn tasty beer, the Street Pub is collectively one of the largest beer festivals in the country.
“This was another epic year for Street Pub and we got to visit with fans in cities we love from one coast to another,” said Joey Pleich, field marketing manager for the brewery who runs the Street Pub program. “We raised $70,000 more for charity over last year’s numbers and saw twice as many in attendance. Success for this program means success for all the communities we visit and we are thankful to our many fans to coming out to support Street Pub.”
Here’s a look at how Deschutes Brewery’s Street Pub assisted the nonprofits it partnered with in each city:
- Arlington, Va.: $25,000 donation in conjunction with Ballston BID/BallstonGives Taste of Arlington festival to benefit the Arlington Food Assistance Center.
- Philadelphia, Pa.: $34,144 donation to the Vetri Community Partnership to cover costs for preparing healthy meals in public schools all over the Philly area and South Street Headhouse District to help provide a safer, cleaner, well managed business district.
- Columbus, Ohio: $43,000 to the Mid-Ohio Foodbank helping them achieve their goal of a hunger-free and healthier community. The Funds raised will provide Over 172,000 meals for needy families in greater Mid-Ohio.
- Chicago, Ill.: $70,295 to Alliance for the Great Lakes to protect and restore the Great Lakes and Logan Square Preservation to protect and beautify its local neighborhood.
- Roanoke, Va.: $81,000 to a wide selection of local charities including Roanoke Outside Foundation, Blue Ridge Land Conservancy and Feeding America Southwest Virginia.
Minneapolis, MN: $104,723 to Second Harvest Heartland to provide more than 300,000 meals for needy families in Minnesota.
- Sacramento, Calif.: $80,000 to Runnin’ for Rhett to help fulfill its mission to nurture healthy communities by hosting both adult and youth fitness programs. Proceeds brought in will fund over 3,000 programs.