At CBB, the only thing we get snobby about besides beer is T-shirts. The material, the fit, the breathability, the design and color — it is tough to make our shirt rotation. So trust me when I say the new Advanced Cooling Tees from Dickies, the world’s leading performance workwear brand, are something special — and are now being promoted as occupational wear.
“While talking with customers in the field, our team discovered that a majority of workers reported heat as a pain point on the job,” said Brian Sheedy, Dickies SVP of design and merchandising. “Knowing that these guys need something to help cool them down, we wanted to design a work tee that would not only wick their sweat but keep them cool at the same time.”
The Dickies Temp-iQ Cooling tee provides immediate relief from heat while also managing your body temperature as you cool down. Extreme moisture wicking pulls away sweat so that you can stay focused on the job. And an advanced cooling sensation keeps your body temperature from skyrocketing. Unfamiliar with the term wicking? Just like a candle draws wax up the wick to the flame, wicking fabric pulls moisture from the body to the exterior of the shirt where it can evaporate more easily.
Dickies Temp-iQ Advanced Cooling Tees are field-tested and approved by Dickies Pro Staff, a group of real workers with honest opinions about what matters to them on the job. Dickies Pro Staff is nationwide and spans multiple industries, providing valuable feedback necessary for validating the innovative performance and comfort of Dickies Advanced Cooling Tees.
“By creating the Temp-iQ category, we’ve made a commitment to offer high performance apparel at a value that no other workwear brand can match,” Sheedy said. “Our Advanced Cooling Tees deliver comfort to hard-working people at a price that everyone can afford.”
But for the brewers out there that still need the mechanic shirt, Dickies FLEX Slim Fit Work Shirt is our favorite — crafted with brewers in mind to provide durability, longevity and flex fabric that wicks away moisture. With a modern, slim fit, this shirt is ideal for long days in the brewery, and the long nights with friends that follow. The
Dickies Worktech Ventilated Work Shirt is also great — breathable performance mesh brings in air and moves heat away from key areas of the body. Being industrial wash friendly makes this the perfect shirt to keep the whole team looking professional.