We are Cleveland Cavaliers fans. LeBron for president (2020!). For a few years now, the Cavs have partnered with Strongsville, Ohio’s The Brew Kettle on the All for One session IPA — the official beer for the wine and golden. And as super fans, we drink it often — specifically at games. San Francisco’s Anchor Brewing Co. is banking on the popularity of another hoops brewski. This week it announced the limited release of its California Lager (a crushable 4.9 percenter) in Golden State Warriors packaging. This can only improve Oakland’s chances in the playoffs. From the press release:
“It was just a matter of time before Anchor Brewing and the Golden State Warriors teamed up for a special release,” said CEO and President of Anchor Brewing, Matt Davenport. “We at Anchor have always been huge fans and supporters of the Warriors so we’re excited to share our beer with fellow Dub Nation fans in this way.”
Hey, everyone loves a winner. In Cleveland, we even love losers. A bit of a backstory: The Warriors became the Golden State Warriors in 1971 — the same year, coincidentally, that Anchor Brewing started bottling beer — though Anchor’s roots go back to the Gold Rush, long before icehouses and modern refrigeration made traditional lagers a viable option in California. The company introduced California Lager in 2013. Back to the press release:
“We are always looking for ways our partnerships can add to our fan experience and this campaign does just that,” said Warriors Chief Marketing Officer Chip Bowers. “The Warriors and Anchor Brewing both have a deep connection to California and the Bay Area, and we’re excited to see Warriors branding on Anchor’s golden lager for the golden state.”
Bold prediction: The Warriors will need a few after dropping four to the Spurs in the playoffs.
Tell us about the packaging
The limited-edition packaging reflects the Warrior’s logo; a span of the iconic San Francisco — Oakland Bay Bridge in their signature yellow and blue colors. It is available from March-June 2017 in 6-pack bottles in the extended Bay Area including San Francisco County, Marin County, Sonoma County, Napa County, Solano County, Contra Costa County, Alameda county, Santa Clara County, and Stanislaus County. You can find a brew near you by using the Anchor Beer Finder. A variety of Anchor beers are also available at the Oracle Arena where the Golden State Warriors play.
