• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Dig this all-aluminum reclosable can design called the SipNShut

November 1, 2018Pretty Much a Press Release

Reclosable cans are not new, but aside from a few major energy drinks, you don’t see them often on store shelves. Austin-based SNSTech aims to change that in a big way with a new design that would make reclosable cans far more palatable to consumers, brands and fillers alike. With 20 years of experience commercializing beverage can innovations, Bill Brandell, president of SNSTech, is all too familiar with the technical and commercial challenges associated with reclosable cans. He believes SipNShut offers a complete solution.

“We did our homework and know without a doubt that consumers want reclosable cans, but the options on the market today are not attractive to fillers, brands or consumers,” said Brandell. “They mix plastic and metal, don’t work well on existing canning lines and are awkward for consumers to open. We focused on fixing all of those issues with SipNShut.”

While cans have become increasing popular in the beer industry over the last several years, brewers have not kept pace with how and where consumers drink their beverages. Research conducted by SNSTech among 339 randomly selected U.S. adults confirmed that 60 percent of adults age 18+ want resealable cans, with 70 percent adults ages 18 to 29 indicating a preference for a reclosable option.

Company executives spoke extensively to brands, co-packers, fillers and consumers and created a design that addresses four primary issues preventing widespread adoption of reclosable cans.

  1. SipNShut is designed to run on existing canning lines at high speed, allowing fillers to maintain throughput without capex.
  2. It’s 100 percent aluminum — not a mixture of plastic and aluminum — so it’s fully recyclable and sustainable.
  3. It’s easy for consumers to open and close. No awkward twisting or strange snaps.
  4. It pours as smoothly as a standard beverage can and better than other reclosable options.

Chris Schorre, CMO of SipNShut noted: “Consumers really like aluminum cans, but they’re easily spilled once opened. SipNShut lets consumers take previously opened beverage cans with them on the go the same way they would a plastic bottle. Given the growing consumer pushback against plastic, SipNShut also offers beverage brands a more sustainable packaging alternative to plastic bottles.”

The innovative design not only keeps drinks where they belong (inside the can), but it also keeps things out. Schorre adds that a lot of people, for example, want a solution that keeps sand or bees out of their drinks at the beach, while picnicking or anywhere outdoors. However, that’s simply not practical with open glass bottles or traditional non-reclosable cans.

hi-wire-brewing
Hi-Wire Brewing tested sales in 16-ounce cans in 2021, is ditching 12-ouncers completely in 2022
Colored-PakTechs
Vermont Reuse & Recycle saves 10,000 plastic can carriers in first two months
AE2 (1 of 1)
Alternate Ending Beer Co. licenses Bored Ape Yacht NFT for limited release can
WaveGrip’s new can carrier contains over 50 percent recycled plastic (and can include branded messages)

Reader Interactions

Comments

  1. Matic Grebenc says

    November 1, 2018 at 2:34 pm

    to keep wasps away 🙂

    Log in to Reply
  2. Adam Arndt says

    November 1, 2018 at 2:10 pm

    Very real question: why? What problem does this solve? -If you half drink a beer it’s still going to go flat with the CO2 evolving off into the head-space. Is this for some sort of supergiant can that you can’t drink in one sitting?

    Is it to keep fruit flies and bees out of your beer if you’re sitting outside?

    Why?

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Anderson Valley Brewing promotes price stability amid Big Beer price hikes: ‘We actually like our customers’
  • Ohio how has 400 craft breweries! Here are some other Buckeye beer stats to know
  • IBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
  • Plastic can carrier recycling co-op debuts in Chicago

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • The-IBA-TeamIBA hits milestone – 1 million bbls of buying power – what’s next for the co-op?
    May 19, 2022
  • 2022 beer branding trends part 1: reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022
  • Paxton Products uses air and ionization to rinse and dry beer bottles and cans
    May 9, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....