While the idea of multiple people fingering and smelling beer packaging during the pandemic is up for debate, here’s an interesting and interactive idea. Dogfish Head Craft Brewery just introduced its new Hoppy Variety Pack. Hitting shelves nationwide, this variety 12-pack of cans features four hop-forward beers, including the new Blue Hen Pilsner brand (video below). It also offers drinkers the experience of sniffing a special hop-scented element on the 12-pack’s packaging made using real hop oils. From the press release:
“It’s a reminder that’s life’s too short to drink boring beer,” said Sam Calagione, Dogfish Head Brewer & Founder. “So, grab a Hoppy Variety Pack and share it with your best beer-loving pals. Afterall, the tastiest beers are those enjoyed alongside friends and family.”
This is not the first scratch and sniff beer packaging idea we’ve seen. Earlier this year, CraftHaus Brewery in Las Vegas released its Way to Man-Go brand with a groovy throwback ’80s design enhanced with a scratch and sniff sticker on the can. Of course, no scratch and sniff beer story would be complete without mentioning The Scratch & Sniff Guide to Beer: A Beer Lover’s Companion (check it here), which offers ten unique scratch and sniff stickers devoted to aromas inherent in your favorite brews.
But I digress: Created with hop lovers in mind, the Hoppy Variety Pack includes three fan-favorite off-centered ales — 60 Minute IPA, Slightly Mighty and 90 Minute IPA — and a Delaware-centric variety pack exclusive, Blue Hen Pilsner. Every Hoppy Variety Pack contains three 12-oz cans of each of the previously mentioned beers. Here’s some summaries, because maybe you live on Ganymede and have never heard of these amazing popular brands.
- 60 Minute IPA (6.0% ABV) — 60 Minute IPA is continually hopped for 60 full minutes with a boatload of intense Northwest hops. The result is an abundantly hoppy, but not crushingly bitter brew with bold citrusy and grassy hop flavors.
- Slightly Mighty (4.9% ABV) — The first and number-one selling lo-cal IPA in America, Slightly Mighty is a full-flavored, lo-cal IPA with just 95 calories per can. Brewed with a hint of monk fruit for body and complexity, Slightly Mighty is slight in calories and carbohydrates yet mighty in hop character, throwing tropical notes of pineapple, coconut, mango and citrus.
- 90 Minute IPA (9.0% ABV) — Making its debut in 12oz cans, 90 Minute IPA is a continually hopped Imperial IPA with rich pine and fruity citrus hop aromas. Dogfish Head’s first continually hopped beer and one of the country’s first Imperial IPAs, it is complemented by a strong malt backbone for an unapologetic, yet beautifully balanced flavor profile.
- Blue Hen Pilsner (4.8% ABV) — Blue Hen Pilsner is a crisp and refreshing pilsner brewed with only four ingredients — water, yeast, earthy Saaz hops, and Delaware-grown and malted barley. Giving a loving nod to Dogfish Head’s home state, the beer’s label features the Delaware state bird and a color palette similar to that of the Delaware state flag.
“Our Hoppy Variety Pack is overflowing with a diverse and delicious lineup of off-centered goodness,” said Calagione. “All the beers within it hold a special place in my heart, but I am most excited about finally unveiling Blue Hen Pilsner to drinkers from coast-to-coast.”
For more information about Dogfish Head and its Hoppy Variety Pack, please visit www.dogfish.com.