Dogfish Head Craft Brewery is hoping a couple of new brand designs will help two of its heritage brands stand out on shelves. The Delaware-based brewery, now owned by Boston Beer Co., recently announced its 120 Minute IPA is back with a new bottle carrier, designed with a jet-black background, metallic gold graphics and a hand-drawn hop cone beaming golden rays of light. Dogfish Head Founder and Brewer Sam Calagione gave some advice for enjoying the new-look 120 Minute IPA. From the press release:
“The release of 120 Minute IPA is always one of my favorites times of year. I’m beyond excited to grab a couple of bottles of this year’s batch to add to my cellar, as well as a bottle to crack open and share with my wife, Mariah,” said Sam Calagione, Dogfish Head founder and brewer. “To best experience 120 Minute IPA’s intricate flavor profile, I recommend serving it cool, not cold in a snifter or cognac glass. And if you can muster up the self-control to allow your 120 Minute IPA to age for a couple of years, the flavors and aromas will grow even more complex, with greater notes of marmalade and an enhanced sherry-like character.”
Also, Dogfish Head’s 60 Minute IPA is also boasting a brand new design. The forest green graphics gracing the label of Dogfish Head’s classic 60 Minute IPA feature a clock-like contraption to represent Calagione’s invention of the continual hopping process, the brewing mechanism that gives 60 Minute IPA its big hoppy flavor. Read more about that type of equipment right here.
“At Dogfish Head, we brew ‘Off-Centered Ales for Off-Centered People.’ Our unique recipes and the liquids they produce are what set us apart from the other 7,000+ independent craft breweries in America,” said Sam. “With our new packaging designs for 120 Minute IPA and 60 Minute IPA, we’re hoping to highlight the off-centeredness within each bottle or can and to celebrate the hand-crafted touch that goes into the creation of each our delicious libations.”