Fledgling businesses in fledgling industries all need each other to succeed. Dogfish Head Brewery and MicroStar Logistics know this to be true, as the two companies began working together nearly two decades ago. They are both now powerhouses in their respective fields. As they celebrate another extension of their long-term collaboration, Dogfish founder Sam Calagione shared his thoughts on what makes the indie craft brewing scene so special and some of the secrets behind enduring partnerships in this newly released film series you can find on the Microstar website.
Here’s a couple of our favorite quotes from the videos, on the importance of picking the right partners.
“A big reason for our success, once we hit our stride and growing revenue and barrelage, I think we made critical choices in order to keep growing. We had the humility to realize what we were good at and using our profitability to entice other strong leaders to join our journey … and the logisitics and maintenance of kegs was not something we were passionate about or had a lot of resources devoted to.”
Our most enjoyable partnerships also have had biggest impact. Truly a balanced collaboration. We’ve had some where we learned early there wasn’t a genuine interest in partnering and listening, they just wanted their brand name with our logo.”
“To distribute, you need quality, consistency and differentation … and Microstar is dedicated to quality of service and its product is worth the value you are paying for it. … Consistency is a big reason for our partnerships.”
