• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

DoorDash to start delivering beer, booze

September 21, 2021Chris Crowell

DoorDash-logo-001

This felt inevitable, and the day is finally here: DoorDash will start delivering beer, wine, and spirits via the DoorDash Marketplace, across 20 states and the District of Columbia, as well as in Canada and Australia, reaching over 100 million customers worldwide. Customers in select markets, where legally permissible, can toggle to the Alcohol tab of the DoorDash app to browse and safely order from a wide selection of drinks from restaurants, grocery stores, local retailers, and convenience stores. This news follows a multi-year journey of fulfilling alcohol on-demand delivery for many national and local merchants via their own channels with DoorDash Drive, DoorDash’s white-label fulfillment service. 

“Over the past year, many cities where we operate evolved their legislation in order to permit the delivery of alcohol to residents’ homes. Over that time, we worked tirelessly to build a trusted alcohol ordering and delivery experience for merchants, customers and Dashers,” said Caitlin Macnamara, Director, Alcohol Strategy & Operations at DoorDash. “We’re committed to providing new earning opportunities for merchants and Dashers, a safe, high quality experience for customers, and being a responsible leader in compliant alcohol delivery.”  

DoorDash has built an alcohol catalogue including 30,000 SKUs available for purchase across thousands of retailers and restaurants nationally, whether it’s to-go drinks from a favorite local restaurant or a celebratory champagne from a nearby local store. Additionally, with the recent roll out of DoubleDash, customers in select markets can now bundle alcohol with their restaurant meal on certain orders.

Good idea?

“It is clear that online grocery shopping is here to stay, and DoorDash’s entry into the alcoholic beverages is the logical next step for any delivery aggregator,” says Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company. “It will prove a promising venture for all involved because such strategies don’t aim to replace current brick and motor or foodservice channels, but rather target the rapidly growing desire for on-demand groceries.

“As of August this year, 36% of US consumers noted they had been buying groceries online more often. Further, more consumers have been drinking alcoholic beverages at home – while the pubs were shut – and this habit won’t be easily shaken. With this uptick in demand, brands and restaurants will only benefit from taking advantage of this new channel. Conversely, however, the market will only get more and more competitive, as consumers start to compare alcohol products’ flavors, ABV and price instantly on their phones.“

beer-pouch
AstraPouch debuts new 64-oz pouch to replace your glass growlers
Kansas City Bier has a cool recycling partnership for its Ardagh Glass bottles
beer store fridge shelves distribution beer store supermarket
Beer purchasing continues to normalize while FMBs, seltzers keep falling
barth haas-001
What to see at the 2022 Craft Brewers Conference and BrewExpo America

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • MadTree Brewing’s One Good Party has a great beer competition that supports non-profits
  • Promenade launches build-your-own e-commerce platform for breweries, beverage stores
  • Hell yeah, Beer Institute releases March 2022 domestic tax paid estimate
  • These cool Loop tablets can help tell your craft beer story at grocery stores and retail outlets

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022
  • Paxton Products uses air and ionization to rinse and dry beer bottles and cans
    May 9, 2022
  • Did you miss the 2022 Craft Brewers Conference this week? Yeah? I see. Well, here’s what it looked like
    May 5, 2022
  • Beth-Anne-Merida-Grant-winner-6Craft breweries support teachers and nurses with great promotions this month
    May 5, 2022
  • Beer, food, chemicals, sewage: Let’s learn the process equipment spearheading small-scale wastewater treatment operations
    May 3, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....