Ok, so admittedly, this doesn’t have much to do with the business of craft brewing, other than it involves beer and it’s awesome. But it’s Friday and we couldn’t resist sharing this video. A bunch of friends and a couple rounds of cold beer is the universal catalyst for all outstanding ideas — from our American forefathers starting their own country based on basic freedoms to passionate craft brewers bootstrapping their dream brewery (or at least a website dedicated to the Craft Brewing Business).
This “prank” was the brainchild of a bunch of New Zealanders who plumbed their buddy’s house with beer. Turn on the sink — beer. Turn on the shower — beer. Of course, this is the Internet so take everything you see with a grain of salt. Daily Pics and Flicks hypothesizes that this is, in fact, a viral ad for New Zealand’s TUI beer. Either way, you’ll be inspired by the creativity. We at CBB know what we’re doing this weekend. Someone hand me a wrench!