Award-winning drinks design agency Denomination, with offices in London and Sydney, is looking to grow its presence in the United States with a new office opening in San Francisco. They sent the news our way because one of their target segments in the United States will be craft beer, with newly appointed U.S. Business Director Meghan Read having many years of experience working in the industry with a focus on wine, craft beer, cider and spirits.
“We felt there was an opportunity to provide the U.S. market with a different approach from a drinks specialist with global experience in designing both boutique and large-scale brands,” said Denomination CEO Rowena Curlewis. “We’re bringing a consultancy that looks at the market with fresh eyes, lateral thinking and with a firm eye on ensuring brands are both distinctive and appealing.”
Since establishing Denomination in 2002 in Australia, Cofounders Rowena Curlewis and Margaret Nolan went on to open a studio in London in 2014 after transforming the business into Australia’s leading drinks design agency. They have gained recognition for their work with industry awards in the UK and Australia.
Together they have worked across drinks brands from around the world, including wines such as America’s fourth largest wine brand Yellow Tail, Le Chat Noir from France, Penfolds from Australia and Araldica from Italy, plus Chapel Down and Smeaton’s Bristol Method Dry Gin in the UK. Denomination’s international experience, with teams in San Francisco, London and Sydney, who create design and strategy for boutique and large-scale brands, brings a global perspective and a wealth of experience to the U.S. market.
Curlewis said: “We’re really excited to have Meghan on the team. We believe she will be a great asset, and we’re confident that her diverse experience, strategic approach and collaborative spirit will help grow Denomination’s presence in the U.S. and further establish our position.”