Alcohol delivery company Drizly is somewhat repositioning itself, now about a year after Uber acquired it. Drizly is signaling its expansion from an on-demand-only player with delivery in under 60 minutes, to an e-commerce shopping destination.
“After building the infrastructure for alcohol e-commerce and paving the way for on-demand delivery at scale, this next phase for Drizly is all about building a tailored shopping experience to help customers find the best drinks for these moments – whether it’s a bottle for an impromptu date night at home or sending a gift across the country to mark a special occasion,” says Cory Rellas, Drizly CEO.
Supporting Drizly’s movement to e-commerce, shipping options are now available across 27 states along with filters that power consumers to shop based on delivery preference. Customers can shop from retailers both local and across the country.
One cool new idea, based on how people use the platform, is an easier way to send gifts. Over 84% of respondents from Drizly’s 2022 consumer survey stated they enjoy receiving alcohol as a gift and “gift order share has scaled over 100 percent from 2019 to 2022 to date,” the company notes.
The gifting updates include a new guided shopping experience that provides recommendations based on any recipient’s interests and tastes, occasion-based shopping to narrow down the perfect gift, and personalized e-cards to make gift giving even more special.
Meanwhile, Drizly and Uber will continue to partner on integrating Drizly’s selection into the Uber Eats app to provide consumers instant access to the best of local commerce.
Here’s a few more notes on what’s new with Drizly:
- Drizly is rolling out a redesigned product experience, with ongoing updates slated in the coming months.
- Drizly’s bartending offering has undergone an expansion to 10 new markets, ideal for elevating any gathering, from weddings to company events and holiday parties. With Drizly’s Corporate Concierge team serving as the easiest way to send corporate gifts to clients or employees across the country, it has also debuted new, premium wine gift sets just in time for the holiday season.
- Drizly is blowing out this news with new 30-second and 15-second TV spots rolling out in the coming weeks, airing on national cable and streaming programs.