Dust Bowl Brewing Co. is opening a fourth taproom, this one located in the San Francisco East Bay City of Livermore, Calif. Slated to open in early summer 2023, this will be the first satellite taproom for Dust Bowl that is in a new space, not a historic building. In fact, the new taproom will be an anchor tenant in the Shops at Livermore, nestled next to the world-famous San Francisco Premium Outlets.
“We are thrilled to bring Dust Bowl Brewing Company, a family owned and operated business, to the Shops of Livermore,” adds Robert Himsl, Owner, Shops at Livermore. “This will be a fantastic addition, given Livermore’s long history of successful breweries, wineries, and food.”
The taproom takes an end position in the complex, which opens to a large outdoor space. The interior offers over 3500 sq. ft., while the outdoor area provides 6500 sq. ft.
Livermore is a little over an hour away from Dust Bowl Brewing Co.’s brewery and hometown taproom in Turlock.
“We were attracted to the region and the Shops at Livermore for a variety of reasons,” stated Brett Tate, Founder/Owner, Dust Bowl Brewing Co. “The building site is just steps away from the San Francisco Premium Outlets, where an average of 8 to 10 million visitors frequent annually. The clientele is a mix of locals and world travelers seeking that ‘Americana experience,’ which craft beer certainly fits.”
Livermore has an established craft beer culture, and Dust Bowl has been distributing there since 2015. Livermore has a population of 90,000 and growing at nearly double the U.S. average.
“The demographics are ideal with many large regional and national headquartered companies close by,” Tate says. “This presents a great opportunity for retailers like us to capture a market seeking shopping, dining and entertainment.”