ERP software technology provider Encompass Technologies, officially launched its latest platform for alcohol beverage producers, Orchestra Cloud. The pitch for Orchestra Cloud is that it extends across the supply chain, allowing manufacturers to have better control of their market presence and brand across the three tiers. The added data and insight can also lead to better demand forecasting.
“With the influx of new brand innovations and rapidly changing consumer preferences, manufacturers need better control of their market presence,” said Jonathan O’Neil, CEO of Encompass. “There’s no room for unavailable, inaccessible, inaccurate, or delayed product information anywhere along the supply chain. It reflects poorly on the brand and can result in significant lost revenue for the manufacturer.”
Orchestra Cloud ensures product information like descriptions, attributes, images, UPC codes, and more flow through its eCommerce network to distributors, retailers, and consumers. In addition to providing aggregated distributor-to-retail sales data, Orchestra Cloud gives manufacturers visibility into retail inventory data.
“The manufacturer also needs to better predict demand in this more dynamic market,” O’Neil continues. “This allows them to forecast more accurately because they not only know what distributors sold to retailers but also what the retailers did not sell. This is a big departure from the less effective, traditional straight-line forecasting method that primarily relies on the previous year’s distributor sales to retail.”
“With Orchestra Cloud, we’ve been able to operate and conduct business much like the largest breweries without the bigger budget and vast resources they have,” said Mauri Bartlett, Quality Manager of Yards Brewing. “Having all our information, inventories, and data in one place has been a big game-changer for our operations teams. We are excited to have access to aggregated distributor sales and retail inventory data to help take our demand planning to the next level. In the end, this will translate to goodness for the end consumer where we’re able to offer the freshest, best quality products, and keep shelves stocked.”
Orchestra Cloud’s features include:
- Streamlined processes for Inventory, Production, Sales, Accounting & Finance, Planning, Purchasing, Quality Control, and Reporting.
- Distributor, retailer, and consumer insights to empower planning and forecasting.
- Product information management tools to control brand and market presence.
- Systematized standard operating procedures with alerts and notifications to ensure consistent product quality and expedited training of new employees.