Summer still tastes like Oberon Ale to me. As one of the few original seasonals that has retained its importance in the craft calendar, Bell’s Brewery’s signature summer beer will get a new, temporary look to close out the hottest summer months (when you need it the most). The new packaging above was actually inspired by the 2019 Oberon mini-keg design, which always has a cool new design each year. The limited edition Oberon packaging has already started shipping from the brewery, and the refreshed look will touch all the points on the packaging spectrum: 16-oz cans (four-packs), 12-oz cans (six-packs and 12-packs) and 12-oz bottles (six- and 12-packs). From the press release:
“This is a fun way to celebrate the different parts of the summer season… rest assured, it’s the same beer you’ve grown to know and love,” said Larry Bell, founder and president of Bell’s Brewery.
I am now resting assured. Oberon is still a seasonal, but it’s around a lot. The brand is available seasonally beginning in late March through August (Arizona and Florida are year-round distribution states). One of Bell’s most popular beers, Oberon (5.8 percent ABV) is an American Wheat Ale fermented with Bell’s signature house ale yeast, mixing a spicy hop character with mildly fruity aromas. Now, let’s enjoy a few more photos.