World of Beer, a national craft beer tavern concept based in Tampa, Fla, announced the appointment of Paul Avery as president and chief executive officer with controlling interest and ownership effective January 2013.
Avery brings many years of restaurant industry experience to his new role. He previously served as chief operating officer at OSI Restaurant Partners, a casual dining restaurant company with a portfolio of brands consisting of Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, Fleming’s Prime Steakhouse & Wine Bar and Roy’s Hawaiian Fusion Cuisine. OSI, also based in Tampa, FL, has grown to a $4.5 billion-dollar organization with over 1,500 locations in 23 countries.
“I’m excited to join the World of Beer team in such a critical phase of its brand growth and potential appeal,” said Avery. “I look forward to continuing our success with the franchise community, and focusing on expansion into nationwide markets which will include the opening of company-owned locations.”
The rapidly expanding World of Beer Franchising Inc., which recently announced the sales of franchise locations exceeding 200+ units, currently has 36 taverns operating in 11 states. The recent sales, part of an organic franchise expansion effort targeting local owner/operators, will deliver new locations offering an extensive collection of brews from around the globe.
Chris Kelsch, founder and president of Vanguard Protex Global, and his wife Pamela, have participated in the World of Beer investment group and Chris will now serve on the Board of Directors.
“With his exceptional business acumen and enthusiasm for the World of Beer business model, Chris will be a great complement to our board and our ability to optimize the future,” Avery said.
World of Beer offers more than 500 premium beers, with nearly 50 being poured fresh on tap.