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A face for radio: Dig this craft beer branding podcast by CODO Design

January 5, 2017Cody Fague and Isaac Arthur

CODO sat down with the Market the Brew podcast to discuss craft beer branding trends, positioning and gateway beers.

CODO Design recently sat down to talk to Steve Schmidt on the Market the Brew podcast about craft beer branding trends (with an emphasis on how to achieve positioning through visual aesthetics) as well as their Craft Beer Branding Guide, favorite marketing books and Isaac’s gateway beer. Listen to the conversation right here. Here are some other CODO features to check out:

How I learned to stop worrying and love the TTB beer label approval process

How to hire a design firm for your craft brewery’s branding

Branding Big Lug Canteen: Rethinking the traditional brewpub experience

How to be the best damn branded brewery around

Branding Fernson Brewing — a prairie road trip into positioning and storytelling

Join the Beer Branding Trends newsletter to start your year in the know
Using brand architecture to grow your brewery’s brand: Craft Beer, Rebranded, episode 6
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CBB’s Remote Craft Brewery Expo: All the new products, services you would have seen at BrewEXPO 2020
Watch: The Hartogs brothers discuss designing their logo for Virginia’s Rocket Frog Brewing

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