CODO Design recently sat down to talk to Steve Schmidt on the Market the Brew podcast about craft beer branding trends (with an emphasis on how to achieve positioning through visual aesthetics) as well as their Craft Beer Branding Guide, favorite marketing books and Isaac’s gateway beer. Listen to the conversation right here. Here are some other CODO features to check out:
How I learned to stop worrying and love the TTB beer label approval process
Branding Big Lug Canteen: Rethinking the traditional brewpub experience
Branding Fernson Brewing — a prairie road trip into positioning and storytelling
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