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There’s no need for lawyers when you have rap battles

August 24, 2015Keith Gribbins

Veni, vini, vicci, You can't even reach me  your lines make me crack up these other fools they can't even stack up they're lookin to get smacked up lyrically hacked up their faces' all jacked up but enough with the obvious lets get on with this.
Two men enter. One man leaves.

Flocabulary is taking on new meaning in the beer industry. Our friend, contributor and New Jersey know-it-all Jeff Linkous recently dropped us a “link” about a fun story he penned on New Jersey Craft Beer.com involving two Garden State breweries solving their differences with the time-honored tradition of rap battling, instead of lawyering up (like all these folks).

What would you do if you made the only pale ale on Beer Advocate’s Top 50 under 4.5%, named it Boat, and another brewer in your class, a DJ, put out a lager with the same description and named it Yacht? Fans of Carton Brewing Co. suggested calling a lawyer. Owner Augie Carton said, “I’ll treat it like the greats do when someone bites a rhyme,” and wrote his track over the perpetrator’s beat. Sit Down Son is Carton Brewing’s reply to Stillwater Artisanal Ales’ Yacht. The New Jersey craft brewer teamed up with the folks at Smuttynose for the brew, a dry-hopped session lager, which at 4% and 22 IBU is ever-so slightly the junior to Boat (4.2%, 35 IBU).

Yacht is part of Stillwater’s Contemporary series, which is aimed at marking its five-year milestone for the brand. While Carton Brewing is the only one quoted in the article, it appears from the Tweet above that both are having fun with it. It’s seems to be one of those unique cases that advocates competition and creativity.

“You can be ridiculous and call lawyers, or you can do what we all came here to do and treat it as a call to step up creatively. Nas and Jigga were never better than the early aughts,” Augie says.

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Reader Interactions

Comments

  1. mrbrewreview says

    August 26, 2015 at 9:57 pm

    Carton Brewing and Stillwater Artisanal Ales rap battle http://t.co/z6Wza3sZ1O via @craftbrewingbiz

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  2. PA_Alcohol_Law says

    August 26, 2015 at 4:43 pm

    Creative trademark dispute resolution! | Carton Brewing and Stillwater Artisanal Ales rap battle http://t.co/s6RH07uz1X via @craftbrewingbiz

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  3. beerofsc says

    August 25, 2015 at 10:26 am

    RT @brookbristow: Another great lesson from craft beer. You can call your lawyer, or you can have a rap battle. http://t.co/GKRAvWkc5b #cra…

    Log in to Reply
  4. gvlbeer says

    August 25, 2015 at 8:37 am

    RT @brookbristow: Another great lesson from craft beer. You can call your lawyer, or you can have a rap battle. http://t.co/GKRAvWkc5b #cra…

    Log in to Reply
  5. brookbristow says

    August 25, 2015 at 7:46 am

    Another great lesson from craft beer. You can call your lawyer, or you can have a rap battle. http://t.co/GKRAvWkc5b #craftbeer

    Log in to Reply
  6. Talea Bloom says

    August 25, 2015 at 3:51 am

    Talea Bloom liked this on Facebook.

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  7. cartonbrewing says

    August 24, 2015 at 12:21 pm

    @StillwaterAles @CraftBrewingBiz #gameon

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  8. StillwaterAles says

    August 24, 2015 at 12:20 pm

    this is no collab with @cartonbrewing ..this here is a throw down ;7 http://t.co/6zLEWsZmDU

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  9. cartonbrewing says

    August 24, 2015 at 10:49 am

    @StillwaterAles http://t.co/EFmqJ51ZId

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  10. NJCraftBeer says

    August 24, 2015 at 10:35 am

    Thanks for the mention @CraftBrewingBiz @Beerstaindlettr @cartonbrewing @StillwaterAles http://t.co/aYo5qOFOvA

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  11. Beerstaindlettr says

    August 24, 2015 at 10:34 am

    RT @CraftBrewingBiz: There’s no need for lawyers when you have rap battles @NJCraftBeer @cartonbrew @Beerstaindlettr http://t.co/dGfPSpQpog

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Trackbacks

  1. Mind Blowing Beer Pairing Ideas | FUSSYlittleBLOG says:
    January 22, 2016 at 8:26 am

    […] with Boom Sauce, Steal This Can, and Lizard King. Never heard of them? I think that’s the point. My beer is much much cooler than I am. But if I don’t buy these now, I may never get another chance. And I do love the packaging. Plus, […]

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