Financial Information Technologies, LLC (Fintech) officially launched Lilypad 3.0 for alcohol suppliers across the beer, wine, and spirits markets at the Craft Brewers Conference in Nashville, Tennessee. Lilypad is a customer relationship management (CRM) platform that aggregates daily sales data across a supplier’s distribution network to close communication gaps and provide the actionable insights to sell more liquid.
The 3.0 update features a redesigned homepage with a new search interface that allows users to toggle between accounts to quickly get the data they need for high-level execution in the field.
The “Today’s Schedule” tab grants its users full visibility into their daily tasks. This area serves as the central point for critical updates, action items, and calendar appointments all displayed on a smartphone or tablet device.
Suppliers can view monthly progress on daily placement fulfillments, receive alerts for accounts in need of nurturing, and get an organized list of the day’s scheduled events.
The “Sales” tab can be divided into account and distributor views, giving suppliers a deeper view into key areas of their business. Lilypad 3.0’s time-period dropdown feature shows sales comparisons between the current year and the previous two years. This allows users to drill further down into sales performance by quarter so they can adjust to create a better rate of sale within their footprint.
Lilypad was acquired by Fintech in 2019, giving it the resources to enhance its platform and scale. Lilypad’s unique offerings serve alcohol suppliers with a focus on empowering sales teams, improving cross-tier communication, and providing data insights that promote growth.
“Lilypad is an important part of our long-term solution strategy and vision that connects alcohol suppliers, distributors, and retailers. The new 3.0 version brings significant improvements in the technology powering the solution as well as the functionality that our customers experience,” said Amit Aghara, Chief Technology Officer at Fintech.
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