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Fireman’s Brew challenges Anheuser Busch to ALS Ice Bucket Challenge (update)

August 20, 2014Keith Gribbins

Everyone’s doing it — why not you, Big Beer? We’re sure you have lots of buckets, lots of ice and lots of money to help a few charitable causes. Everyone from Mark Zuckerberg to Martha Stewart has been braving the ALS Ice Bucket Challenge and just yesterday we saw LA-based craft brewer Fireman’s Brew call out the The King of Beers — Anheuser Busch — to take on the ALS Ice Bucket Challenge.

As a craft beer company founded by firefighters who are dedicated to giving back to the firefighter community, it should come as no surprise that Fireman’s Brew donated $100 (each member in the video actually donated $100, totaling $800) to the ALS Foundation and poured ice cold water over themselves. Check out the video of Fireman’s Brew board members standing in their freezing 42 degree cooler and getting an ice cold bath, and feel free to share with your readers and social media channels. Will Big Beer step up to the challenge?

Anheuser-Busch InBev’s new video: ‘I think the term [craft beer] will be gone in a couple of years’ time” (updated)
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Drink more at work already: Anheuser-Busch partners with Drizly to stock Bud-e office beer fridges
Anheuser_Busch InBev local brewer moves jobs
Anheuser-Busch buys Four Peaks Brewing, Arizona Craft Brewers Guild Responds
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Martin City Brewing beats Anheuser-Busch for trademark

Reader Interactions

Comments

  1. inquarters14 says

    August 21, 2014 at 12:10 am

    Awesome! RT @CraftBrewingBiz: Fireman’s Brew challenges @AnheuserBusch to ALS Ice Bucket Challenge. @FiremansBrew http://t.co/LgEgYUJ8CH

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  2. swellyn says

    August 20, 2014 at 5:35 pm

    RT @inquarters14: RT @FiremansBrew: RT @CraftBrewingBiz: Fireman’s Brew challenges @AnheuserBusch to ALS Ice Bucket Challenge. http://t.co/…

    Log in to Reply
  3. inquarters14 says

    August 20, 2014 at 5:30 pm

    RT @FiremansBrew: RT @CraftBrewingBiz: Fireman’s Brew challenges @AnheuserBusch to ALS Ice Bucket Challenge. http://t.co/MATnPZeHjF/s/iHo4

    Log in to Reply
  4. FiremansBrew says

    August 20, 2014 at 5:23 pm

    RT @CraftBrewingBiz: Fireman’s Brew challenges @AnheuserBusch to ALS Ice Bucket Challenge. @FiremansBrew http://t.co/NtWqAUucHe

    Log in to Reply
  5. crsimp01 says

    August 20, 2014 at 2:48 pm

    Fireman’s Brew challenges Anheuser Busch to ALS Ice Bucket Challenge http://t.co/uu1tOLuiq6 via @craftbrewingbiz

    Log in to Reply

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