Fireman’s Brew, a Los Angeles-based craft beer company founded by two firefighters, signed a Placement Agent and Advisory Services Agreement with Monarch Bay Securities (MBS), an El Segundo. Calif.-based full-service investment bank involved in corporate finance, mergers and acquisitions, sales and trading and other capital market services.
“We’re pleased to have Monarch Bay Securities in our corner and advising us on best practices for our investment banking strategy,” said David Johnson, chief financial officer for Fireman’s Brew. “Our mission to become a national, household brand will be further solidified by working with their skilled team.”
MBS will serve as the exclusive placement agent to assist and advise the fast-growing craft beer company in raising new equity and/or debt capital. Proceeds will be used to build a Research and Development brewery and tasting room in Southern California, expansion of Fireman’s Brew’s products and distribution channels and an increased investment in sales and marketing.
“We’re honored to be working with Fireman’s Brew as their financial and strategic advisor to support the company in meeting all of its current and future financing needs,” said Keith Moore, chief executive officer for Monarch Bay Securities.