BeerBoard manages over $1 billion in retail draft beer sales and 45,000 products through its patented digital platform that captures, analyzes and reports real-time data related to bar performance, brand insights and inventory. It has been running weekly reports in its dataset to benchmark the on-premise beer scene during the reopening. Here are five takeaways from this week’s.
(You have to assume some of the victories will be short-lived as COVID cases continue to climb in many “re-opened” states, which may prompt a revival of on-premise restrictions. But still. Here’s where we are at.)
On-premise volume was up huge over the July 4th weekend which is typically slower for bars and restaurants. Nationally, volume was up 50% from the previous week. Texas led the way among states tracked, climbing 71% over the previous period, while every other state was up healthy double-digits.
The Open Rate (locations open and pouring beer) continues to grow steadily. Over the weekend (July 17-19), 91% of BeerBoard locations were open and pouring beer, growing from 86% two weeks ago (and up from 66 percent June 5-7).
In those open locations, the average number of taps is still around 14, which is down as much as 66 percent from BeerBoard’s data a year ago in some states.
Among those taps, craft continues its boom, holding over 55 percent of the tap share versus domestics with 31 percent. Craft’s overall volume share over the weekend in the BeerBoard data set was 34.8%. It has climbed from 30.4% on the weekend of June 19-21.
Rate of Sale (chart above) continues to trend downward nationally. Following a fall of -6.9% in the last report, Rate of Sale was -5.1% for the most recent period (July 17-19, as compared to July 3-5). After a climb over the July 4th weekend, New York dropped -9.7%, while Michigan was -6.7%. Minnesota led states tracked with a bump up of +8.2%.