FlavorActiV announces U.S.-based operations

FlavorActiV, a taster training provider for the global beverage industry, announced its new U.S.-based operations run by Sue Langstaff as Global Sensory Manager. It’s an announcement that mirrors a time of growth for FlavorActiV, as its influence stretches across not only beer but into numerous beverage sectors, from wine and spirits to soft drinks and waters.

There’s always time for more tasting training.

In addition to Langstaff heading up North American activities, she will also be hosting a number of sensory events throughout the year, from informal workshops to keynote speeches.

Upon joining the team, Langstaff said: “I have been using FlavorActiV products since 2003 and have found the flavor capsules to be a wonderful tool for training sensory panels and students. The capsules are very convenient and easy to use and promote concept alignment, which is making sure everyone is on the same page as far as aromas and flavors are concerned. Also, after any taster training course, I believe strongly in a ‎regular ongoing assessment of tasting ability through FlavorActiV’s independent Sensory Proficiency Scheme.”

Improving beer quality and sensory awareness across the craft beer community is a key pillar of FlavorActiV’s work and is supported by a team of multi-lingual, international sensory managers provide panel taster training and online proficiency schemes using GMP Flavor Standards held in long-lasting blister packaging. This three-tiered sensory training program for craft brewers (designed by brewers) has been well received in the the United States and worldwide.

Langstaff will be joined by one of FlavorActiV’s in-house sommeliers, Dr Javier Gómez Lopez, who leads all craft beer activities. He said: “It’s fantastic to be building on the tasting sessions we did last year at CBC, and meeting up with old and new friends who are passionate about beer quality and consistency. We look forward to chatting sensory in Portland.”

For more info, visit the FlavorActiV website.