• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

FLEX, a bittering hop liquid from John I. Haas, is now available worldwide

May 8, 2018Pretty Much a Press Release

Haas-FLEX hops

At the Craft Brewers Conference in Nashville, after years of intensive R&D, John I. Haas Inc. and the Barth-Haas Group announced that its innovative bittering hop product FLEX is now available for worldwide sale and distribution.

What is FLEX?

FLEX is a 100 percent all-natural hop product crafted to be pourable at room temperature and to provide brewing flexibility and improved brewhouse efficiency. Even though it’s made using sophisticated processing technology, the John I. Haas crew says FLEX is just like fresh-squeezed hops. It’s convenient, easy to dose and typically offers brewers better than 10 percent increase in alpha acids utilization, when compared to hop pellets.

“Wort that’s bittered with FLEX provides a very clean canvas for aroma hops” said Virgil McDonald, head brewmaster at the John I. Haas Innovations Brewery. “We’ve been working closely with a number of brewers on FLEX, and the beers we’ve tasted have this great bitterness that is really clean and bright when you compare it to most other bittering alternatives.”

RELATED: What to see at CBC 2018: See, smell, touch the latest hops for your next beer

A critically important aspect of FLEX is improving process utilization. Whole hops and hop pellets are mostly vegetal material, which acts like a sponge and can result in significant wort loss, especially in today’s hop-forward IPAs. FLEX is a pourable liquid, so there’s no process loss, no waste handling or disposal of spent hops. And unlike CO2 extracts, FLEX doesn’t need to be preheated or pre-mixed with other liquids before it’s added to the kettle.

“As the craft brewing industry grows more competitive, the demand for more profitable and sustainable brewing practices has increased,” said Dr. Alex Byelashov, vice president of innovations at John I. Haas. “FLEX is a simple-to-use product that was developed by listening to brewers and understanding what they need to improve quality and efficiency.”

“Brewing great beer is our passion and our commitment,” said Tim Matthews, head of brewing operations at Oskar Blues Brewing Co. “We’re also focused on bringing greater efficiency into our entire brewing and production processes. FLEX enables us to deliver on our brewing and business-related goals. It’s a great product.”

John I. Haas Haas is a leading vertically integrated hop grower, supplier and breeder, with a world-class innovations center and research brewery located in North America. As a member of the Barth-Haas Group, Haas has the global reach to offer the products, tools, services and supply assurance needed to brew successful beers.

Lupomax
John I. Haas debuts LUPOMAX concentrated hop pellets
hops cbb crop
Interesting hop alliance: John I. Haas makes strategic investment in Yakima Valley Hops, eyes online potential
Haas-FLEX hops
HAAS adds these six new hops to its portfolio
hops-meet-eclipse
Meet the next great Australian hop from HPA: Eclipse

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Beer rebrands continue: Ballast Point, Fremont, New Glory and Blue Point (also, enjoy some tips for your refresh)
  • Colorado Strong launches public awareness campaign to help independent breweries
  • Here’s a video recap of 2020 from Deep Ellum Brewing, complete with dubstep score
  • Malt maker Rahr purchases all of eco energy maker Koda

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Beer rebrands continue: Ballast Point, Fremont, New Glory and Blue Point (also, enjoy some tips for your refresh)
    January 21, 2021
  • virginia-beer-co-renovationHow Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
    January 19, 2021
  • Clean air, clean beer: New Ingersoll Rand oil-less reciprocating air compressors are ideal for breweries (aeration to canning)
    January 18, 2021
  • Non-alcoholic beer brand Athletic Brewing closes $17M+ in funding with famous backers, selects Crafted ERP, eyes big growth
    January 18, 2021
  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
    January 14, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by