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Awesome: Fort Collins Brewery giving away free beer on Black Friday for REI employees

November 24, 2015Chris Crowell

Fort Collins brewery optoutside

We like a good deal as much as the next cheapskate, but the ascendance of Black Friday as a de facto national holiday is definitely disturbing. Which is why we think outdoor retailer REI‘s plan to close its doors and give employees a paid day off on Black Friday, a move known as Opt Outside, is pretty baller. And we all know that a baller move like that deserves a beer — something the craft beer industry is always ready to accommodate.

REI’s Opt Outside campaign inspired Tina Peters, co-owner and general manager of FCB: Fort Collins Brewery, who immediately applauded the notion and wanted to support REI and their inspirational move to Opt Outside this Black Friday.

“Craft beer is an equally passionate industry about quality of life and a belief in doing what you love both professionally and personally,” Peters said. With these two core principles in mind, FCB extended a promotion valid to all local Colorado REI co-ops to enhance any REI employee’s Black Friday spent outside, not in the aisles of department and retail stores alike.

Any REI employee presenting their employee card at FCB, Modern Tavern on Black Friday will receive a FREE growler fill of any FCB craft beer or housemade root beer in one of FCB’s plastic, recyclable and portable growlers.

Word quickly spread of this promotion at the local Fort Collins REI co-op, with general manager Jason Orr and National CEO Jerry Stritzke coming to the brewery to present FCB with a thank you plaque.

“REI’s Opt Outside campaign struck a cord with us, and we wanted to contribute by offering the opportunity for REI staff members to receive some complimentary FCB craft beer or root beer to pair with their outdoor activities for the day,” Peters said.

It is the hope of both REI and FCB that the Opt Outside campaign strikes a chord with not only other businesses, but also individuals to get outside and give thanks for the great gift of exploring the outdoors — leaving the lines for another day.

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Reader Interactions

Comments

  1. TheMikeEZ says

    November 25, 2015 at 4:56 pm

    https://t.co/sGAygaDDfi

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  2. CraftBrewingBiz says

    November 25, 2015 at 4:53 pm

    RT @crsimp01: Fort Collins Brewery giving away free beer on Black Friday https://t.co/Ll4aNTr2Za via @craftbrewingbiz

    Log in to Reply
  3. oneyearreset says

    November 25, 2015 at 7:53 am

    Hey don’t forget to #optoutside on Friday. BTW Fort Collins Brewery giving away free beer to #reimeployee https://t.co/CrFL3bjVnr

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  4. Laura Bruns says

    November 25, 2015 at 1:16 am

    Christopher David

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  5. Jason Orr says

    November 25, 2015 at 12:06 am

    Jason Orr liked this on Facebook.

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  6. Fort Collins Brewery - FCB says

    November 25, 2015 at 12:06 am

    Fort Collins Brewery – FCB liked this on Facebook.

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  7. Fort Collins Brewery - FCB says

    November 24, 2015 at 9:38 pm

    Virtual “high five” back to all our friends at REI!! Can’t wait to share beers with you!!

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  8. Jason Orr says

    November 24, 2015 at 8:56 pm

    This #REIemployee would like to give a virtual “high five” to our freinds at Fort Collins Brewery – FCB We appreicate the support and the great beer! #OPToutside

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  9. Martha Dixon says

    November 24, 2015 at 8:06 pm

    Martha Dixon liked this on Facebook.

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  10. Serge Lubomudrov says

    November 24, 2015 at 8:06 pm

    Serge Lubomudrov liked this on Facebook.

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  11. FortCollinsBrew says

    November 24, 2015 at 5:36 pm

    RT @CraftBrewingBiz: Awesome: @FortCollinsBrew giving away free beer on Black Friday for REI employees https://t.co/Yu2LMxD75g

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  12. crsimp01 says

    November 24, 2015 at 3:59 pm

    Fort Collins Brewery giving away free beer on Black Friday https://t.co/Ll4aNTr2Za via @craftbrewingbiz

    Log in to Reply
  13. Beall Brewery Insurance says

    November 24, 2015 at 3:37 pm

    Beall Brewery Insurance liked this on Facebook.

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  14. Beall Brewery Insurance says

    November 24, 2015 at 3:16 pm

    Very cool.

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  15. Micah Weathers says

    November 24, 2015 at 3:06 pm

    Micah Weathers liked this on Facebook.

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  16. Angi Drynock Proehl says

    November 24, 2015 at 3:06 pm

    Angi Drynock Proehl liked this on Facebook.

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  17. Oleg Bootlegger says

    November 24, 2015 at 3:06 pm

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