• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Founders brewing gets artsy with ArtPrize sponsorship

April 19, 2013Jason Morgan

ArtPrize, the international art competition, announced that Founders Brewing Co. has signed on as a premier leadership sponsor and will be the official brewery of ArtPrize for the next five years. The agreement will allow both brands to capitalize on their respective platforms and nationwide growth.

ArtPrize Founders Brewing Partnership
Founders Brewing Co. will be the official brewery of ArtPrize for the next five years. The agreement will allow both brands to capitalize on their respective platforms and nationwide growth.

“We approached ArtPrize because we love this community, and we love what the event has done for this city,” said Mike Stevens, co-founder and chief executive officer of Founders Brewing Co. “Our taproom has been a venue since year one, so we anticipate ArtPrize, just like everyone else. We chose to increase our commitment this year and can’t wait to pair our world-class beer with the most engaging art event in the world.”

Elements of the partnership include offering Founders beer at all official ArtPrize events, signage, promotion, merchandise, specialized glassware and other specialized items during the 19-day event. Additionally, the brewery will be recognized as a major sponsor at all ArtPrize events and will be featured on the ArtPrize promotional poster.

“ArtPrize is always open to new, strategic ways to partner with leading and emerging national brands. We couldn’t be more excited to welcome them as the exclusive brewery of ArtPrize,” said Daryn Kuipers, interim executive director for ArtPrize. “Both Founders and ArtPrize are two organizations that are defining Grand Rapids’ reemergence. Both organizations have heritage, values and roots in this community and will make an excellent partnership.”

With its mix of public voting and juried awards, ArtPrize explores the tension between the professional and populist in an epic conversation. The fifth edition of the popular art competition will take place Sept. 18 – Oct. 6, 2013. Artist Registration for the 2013 event will open on April 22.

Founders GreenZebra ArtPrize
Watch Founders Jacob Wiseheart paint the label for ArtPrize benefit beer Green Zebra
pale_joe_bottle-Founders
Founders gets all arty, taps cellar operator to create exquisite Pale Joe label
spectra_trifecta_bottle-founders crop
Proceeds from Founders Brewing’s new Kolsch will support world’s largest art competition
Founders Brewing
New Founders Brewing beer benefits ArtPrize

Reader Interactions

Comments

  1. Stephaniirosee says

    April 19, 2013 at 12:42 pm

    RT @CraftBrewingBiz: [email protected] brewing gets signs @ArtPrize sponsorship. Official brewer for next five years. http://t.co/nXQgxyUjhS

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Craftpeak launches Square integration within its digital storefront
  • Why (and how) Cabarrus Brewing will stick with online sales post-lockdown
  • Marketing Idea of the Week: CraftHaus Brewery’s scratch ‘n sniff cans
  • Portland Cider Co. donates $12,500 to Hunger-Free Schools

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • libdib online beer distributorWhy (and how) Cabarrus Brewing will stick with online sales post-lockdown
    February 25, 2021
  • craft beer consumer tastesCraft Beer Consumer Habits in February 2021: Are on-site attitudes changing?
    February 24, 2021
  • No and low alcohol beer grew 30+ percent last year, now enjoy some big haps in the NA beer sector
    February 23, 2021
  • How to Seduce a Distributor: The importance of branding, common misconceptions and automatic disqualifiers
    February 22, 2021
  • I would totally sit in a hot tub of hops and drink chill pints at this new beer spa in Denver
    February 18, 2021
  • truly hard seltzer‘Truly’ crushing it: Boston Beer nets over $1.7 billion in 2020 revenue
    February 18, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by