• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Founders Brewing introduces first new standard lineup addition since All Day IPA

July 11, 2014Keith Gribbins

This is a dark elixir you gotta try.
This is a dark elixir you gotta try.

Founders Brewing Co. announced that it will introduce Dark Penance, an Imperial Black IPA, as a specialty release this October 2014 with availability through the end of the year. Dark Penance will be available throughout Founders’ distribution footprint both on draft and in 12-ounce bottles with a suggested retail price of $11.99 per 4-pack.

Dark Penance is the newest addition to the brewery’s lineup of world class IPAs, which includes Centennial IPA, Red’s Rye IPA, Double Trouble, Devil Dancer and All Day IPA, a session IPA.

“We don’t just add beers to our lineup to have something new on the shelves,” said Dave Engbers, co-founder and vice president of brand and education at Founders Brewing Co. “Our Backstage Series is for experimentation and keeping things fresh, and we still only put those out a few times a year. Dark Penance, on the other hand, went through many recipe iterations before we were willing to put it up there with the other beers that we release again and again, year after year.”

The recipe for Dark Penance took about a year to develop, time that was mostly spent perfecting the beer’s balance and hop profile. It’s the first new beer to be added to Founders’ lineup since All Day IPA, which was released in spring 2012 following three years of development.

Dark Penance starts with a heavy malt foundation of Crystal malt for sweetness and just enough Midnight Wheat to push the color to black. The bitterness is huge (100 IBUs huge), but balanced by malt sweetness and alcohol burn. The hop flavors and aromas range from citrus to floral to pine — most everything that hops can be — thanks to a delicious blend of hand-selected Chinook and Centennial hops. The Imperial Black IPA is 8.9 percent ABV.

“Black IPAs are becoming more common, but Imperial Black IPAs aren’t, and imperializing things is what we do,” said Brewmaster Jeremy Kosmicki. “Plus, we thought this beer would fit in well with our specialty lineup alongside Imperial Stout, Curmudgeon Old Ale and Double Trouble.”

Dark Penance will be available as the follow up to Double Trouble in Founders’ specialty calendar, from roughly October to December, dependent on distributor shipments. It will be released in the brewery’s taproom on draft and in bottles as of October 2014.

Founders Brewing
Do a deep dive into Founders Brewing’s Dark Penance
These Oktober tabletop can seamers are perfect for to-go orders
Watch: Grab a beer and get smart with these four Founders Beer University videos
Founders packages last CBS and premium lager Solid Gold in customized 12-oz glass bottles by Ardagh Group

Reader Interactions

Comments

  1. wcpojesse says

    July 11, 2014 at 10:44 am

    RT @CraftBrewingBiz: Founders Brewing introduces first new standard addition since All Day IPA @foundersbrewing http://t.co/lpKFJoIQEJ

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Women of the Bevolution and Beer Kulture announce Monique Gray, founder of Momentum Cider, as its launchpad grant recipient
  • Montucky Cold Snacks announces new mascot and contest winner, plans to plaster his face on its beer cans this fall
  • New York’s 42 North Brewing will tackle its summer Tap Trekker Tour with this awesome all-terrain tap vehicle
  • Video: Watch how Country Malt Group started in a shed and became an America beer supplier success story

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • MONTUCKY-HERO-IMAGE___Montucky Cold Snacks announces new mascot and contest winner, plans to plaster his face on its beer cans this fall
    June 5, 2023
  • Video: Watch how Country Malt Group started in a shed and became an America beer supplier success story
    June 5, 2023
  • Constellation sells Funky Buddha and Four Corners back to original owners, says see ya to craft sector
    May 31, 2023
  • liquid-riot-teamCheers to 10 Years: Liquid Riot freshens up look for next decade
    May 30, 2023
  • People news: Colorado’s Dry Dock names new head brewer + moves from Wiseacre, Crooked Hammock and more
    May 30, 2023
  • Distribution update: Athletic Brewing brings NA beer to JetBlue + big acquisitions from Markstein and Hensley Beverage
    May 25, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC