• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Founders Brewing introduces first new standard lineup addition since All Day IPA

July 11, 2014Keith Gribbins

This is a dark elixir you gotta try.
This is a dark elixir you gotta try.

Founders Brewing Co. announced that it will introduce Dark Penance, an Imperial Black IPA, as a specialty release this October 2014 with availability through the end of the year. Dark Penance will be available throughout Founders’ distribution footprint both on draft and in 12-ounce bottles with a suggested retail price of $11.99 per 4-pack.

Dark Penance is the newest addition to the brewery’s lineup of world class IPAs, which includes Centennial IPA, Red’s Rye IPA, Double Trouble, Devil Dancer and All Day IPA, a session IPA.

“We don’t just add beers to our lineup to have something new on the shelves,” said Dave Engbers, co-founder and vice president of brand and education at Founders Brewing Co. “Our Backstage Series is for experimentation and keeping things fresh, and we still only put those out a few times a year. Dark Penance, on the other hand, went through many recipe iterations before we were willing to put it up there with the other beers that we release again and again, year after year.”

The recipe for Dark Penance took about a year to develop, time that was mostly spent perfecting the beer’s balance and hop profile. It’s the first new beer to be added to Founders’ lineup since All Day IPA, which was released in spring 2012 following three years of development.

Dark Penance starts with a heavy malt foundation of Crystal malt for sweetness and just enough Midnight Wheat to push the color to black. The bitterness is huge (100 IBUs huge), but balanced by malt sweetness and alcohol burn. The hop flavors and aromas range from citrus to floral to pine — most everything that hops can be — thanks to a delicious blend of hand-selected Chinook and Centennial hops. The Imperial Black IPA is 8.9 percent ABV.

“Black IPAs are becoming more common, but Imperial Black IPAs aren’t, and imperializing things is what we do,” said Brewmaster Jeremy Kosmicki. “Plus, we thought this beer would fit in well with our specialty lineup alongside Imperial Stout, Curmudgeon Old Ale and Double Trouble.”

Dark Penance will be available as the follow up to Double Trouble in Founders’ specialty calendar, from roughly October to December, dependent on distributor shipments. It will be released in the brewery’s taproom on draft and in bottles as of October 2014.

Founders Brewing
Do a deep dive into Founders Brewing’s Dark Penance
Watch: Grab a beer and get smart with these four Founders Beer University videos
Founders packages last CBS and premium lager Solid Gold in customized 12-oz glass bottles by Ardagh Group
Watch: Founders Brewing shares tips for using a jockey box at beer events

Reader Interactions

Comments

  1. wcpojesse says

    July 11, 2014 at 10:44 am

    RT @CraftBrewingBiz: Founders Brewing introduces first new standard addition since All Day IPA @foundersbrewing http://t.co/lpKFJoIQEJ

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Oregon Fruit Products launches Canned Fruit Purees for homebrewers, test batches and consumers
  • Here are the U.S. recommended malting barley varieties for 2021, additions include Flavia, Mayflower and Moravian 179
  • Anheuser-Busch cuts Budweiser ad from Super Bowl LV but is still running four minutes of commercials
  • TapRm testing out robots for contactless beer delivery in New York

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Anheuser-Busch cuts Budweiser ad from Super Bowl LV but is still running four minutes of commercials
    January 26, 2021
  • Voodoo-RaintreeExpansion by franchise’n: How Voodoo Brewing is scaling its business nationwide
    January 25, 2021
  • Beer rebrands continue: Ballast Point, Fremont, New Glory and Blue Point (also, enjoy some tips for your refresh)
    January 21, 2021
  • virginia-beer-co-renovationHow Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
    January 19, 2021
  • Clean air, clean beer: New Ingersoll Rand oil-less reciprocating air compressors are ideal for breweries (aeration to canning)
    January 18, 2021
  • Non-alcoholic beer brand Athletic Brewing closes $17M+ in funding with famous backers, selects Crafted ERP, eyes big growth
    January 18, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by