• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Art, nature and beer: We definitely dig Founders Brewing’s #SessionBoldly campaign

July 19, 2016Keith Gribbins

To see a world in a grain of sand and heaven in a wild flower. Hold infinity in the palms of your hand and eternity in an hour. In my painfully preoccupied mind, I like to think those opening lines from William Blake’s “Auguries of Innocence” poem are about exploring nature with a good beer in your hand. Perhaps it’s that same predilection for the beer/nature arts that drew my interest to Founders Brewing Co.’s #SessionBoldly campaign.

The Grand Rapids, Mich.-based brewhouse is creating art with its artful beer while celebrating the beauty of exploring our rare earth. Founders is enticing customers to share photos of its outdoor adventures taken with its All Day IPA (Founders’ can-friendly sesh). Some of these photos will be made into genuine art by Camp Illustrated, which is the moniker Matt McAdow — a social media marauder who has made a name recreating Instagram photos into elegant, little illustrations that embody quirky charm. Just watch the video above to see McAdow’s talent.

In conclusion: Some are born to sweet delight. Some are born to endless night (same poem, guys). Just share those sweet delights/endless nights photos on Instagram with #SessionBoldly, and McAdow might illustrate that photo and send it to you. Check out the details here.

Watch: Founders Brewing shares tips for using a jockey box at beer events
Founders Brewing
Founders Brewing explains nitro beer in this new video
Watch this video on Founders Brewing’s new Detroit taproom, replete with funky beats
Let’s learn about beer glassware in this Founders Brewing video

Reader Interactions

Comments

  1. BeerGodsOnline says

    July 20, 2016 at 9:24 am

    Want your photos to be turned into real art? We’re doing a contest centered around how you Session Boldly with… https://t.co/yrU4X9Vr4F

    Log in to Reply
  2. foundersbrewing says

    July 19, 2016 at 11:52 am

    @CraftBrewingBiz Thanks for showing us how you #sessionboldly with All Day IPA! See your photo (& more) on https://t.co/TSEOiZb1GX

    Log in to Reply
  3. Valters Apinis says

    July 19, 2016 at 10:51 am

    Valters Apinis liked this on Facebook.

    Log in to Reply
  4. crsimp01 says

    July 19, 2016 at 10:30 am

    Founders Brewing works with Camp Illustrated on #SessionBoldly https://t.co/nD2aDNHAk7 via @craftbrewingbiz

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Hi-Wire Brewing is opening a third location in Asheville, mostly for distribution and outdoor space
  • To enjoy DuClaw Brewing’s special edition Unicorn Farts beer, you’ll need to stick your poop in the mail and get screened for colon cancer
  • New Realm Brewing to open a distillery in Savannah this spring
  • Gilman Brewing Opens Third Bay Area Taproom + Expansions in West Berkeley and Daly City for better pandemic protocols

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • DuClaw Unicorn Farts can beer 1To enjoy DuClaw Brewing’s special edition Unicorn Farts beer, you’ll need to stick your poop in the mail and get screened for colon cancer
    March 4, 2021
  • beer flow pour glass multiple pictures data-001The beer flow: tallboys are trending, top IPA SKUs and on-premise taps continue to pour more
    March 3, 2021
  • Innokeg CombiKegKHS keg fillers updated to be more sustainable, efficient
    March 3, 2021
  • Summit IPA variety packIPA sales growth continues thanks to subcategories, according to 2021 IPA Forecast
    March 2, 2021
  • Free samples! These frozen whole cone hops from Michigan’s Blue Lake Hops are perfect for year-round harvest hop brews
    March 1, 2021
  • Whoa, Boulder Beer’s rebrand is badass (enjoy this photo post)
    March 1, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by