• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Friday Fun: Craft beer BBQ collection expands meatworks with spicy Voodoo Ranger IPA beer brat

February 14, 2020Pretty Much a Press Release

Our kind of charcuterie.

Building off the success of the Fat Tire BBQ Collection, Niman Ranch and New Belgium Brewing Co. have debuted the bold and spicy Voodoo Ranger Mango Habanero IPA Beer Bratwurst, now available in select Whole Foods Markets and specialty grocers across the country. The new brat combines Niman Ranch’s Certified Humane pork, raised sustainably with no antibiotics — ever, with Voodoo Ranger India Pale Ale, the fastest growing IPA brand among its peers in the nation.

The new Voodoo Ranger Brats are sure to be a favorite for those who love a good kick and the perfect combination of spicy heat balanced with cool sweetness. The new blend gets its heat from the bold spice of habanero pepper balanced with Mosaic and Amarillo hops from the premium IPA, creating a fresh, clean and perfectly elevated brat.

“The response to the new Voodoo Ranger Brats has been overwhelming so far,” said Kay Cornelius, vice president at Niman Ranch. “These flavors are so fun and daring, and the Voodoo Ranger packaging with their iconic mascot jumps off the shelf. This is the prize of every barbeque, tailgate or any occasion where you want to serve something fresh and new.”

New Belgium and Niman Ranch are both innovators that have reshaped their industries, seeing an unmet need for craft products to cater to a new generation of consumers who are concerned with sustainability and quality flavors. Both companies have humble beginnings — with the New Belgium founders brewing beer in their basement and Niman Ranch plotting business plans in the farm field. Today, both have found themselves at the top of their respective sectors thanks to their unwavering commitment to values and high-quality products. It was only natural that the two brands partnered on the new Niman Ranch BBQ Collection, first with their Fat Tire line and now with the Voodoo Ranger IPA Beer Brats.

“Our collaboration with Niman Ranch has been a great fit, starting with the successful launch of the Fat Tire BBQ line last fall, and we are thrilled to expand our partnership with the Voodoo Ranger brat,” said Leah Pilcer, director of communications and PR for New Belgium Brewing, a B-Corp certified business committed to environmental sustainability.

The Voodoo Ranger Mango Habanero Beer Brats are now available at 340 Whole Foods Markets across the country as well as at Nugget Markets, serving the greater Sacramento metropolitan area.

New Belgium Brewing donates up to $100,000 with its Bar & Restaurant Relief Fund (applications accepted through April 5)
New Belgium Wheeler X Biker
Gotta watch: New Belgium Brewing produces poignant and artful video series to protect public lands and raise $250,000 for charity
Now arriving at Denver International Airport: New Belgium Brewing in Concourse B
Fat Tire new label
Steam Whistle will brew New Belgium’s Fat Tire Amber Ale for the Canadian market

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Beer rebrands continue: Ballast Point, Fremont, New Glory and Blue Point (also, enjoy some tips for your refresh)
  • Colorado Strong launches public awareness campaign to help independent breweries
  • Here’s a video recap of 2020 from Deep Ellum Brewing, complete with dubstep score
  • Malt maker Rahr purchases all of eco energy maker Koda

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Beer rebrands continue: Ballast Point, Fremont, New Glory and Blue Point (also, enjoy some tips for your refresh)
    January 21, 2021
  • virginia-beer-co-renovationHow Virginia Beer Co. used the shutdown to overhaul its facility (and keep people employed)
    January 19, 2021
  • Clean air, clean beer: New Ingersoll Rand oil-less reciprocating air compressors are ideal for breweries (aeration to canning)
    January 18, 2021
  • Non-alcoholic beer brand Athletic Brewing closes $17M+ in funding with famous backers, selects Crafted ERP, eyes big growth
    January 18, 2021
  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
    January 14, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by