• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Friday Funk: Craft Beer Cozy Sandal is thankfully not also a coozy

March 25, 2016Chris Crowell

stone brewing cozy sandal
Only for your disgusting feet, not your delicious Stone beer.

You have no idea how long I stared at this photo and tried to figure out how (and why??) this sandal also turned into a coozy. It could be calculated in days, not hours. Until finally, I remembered the word cozy was also something — a word that aptly describes footwear and has nothing to do with keeping a beer cold, despite being just one “o” short of doing so.

The thing is, I only really wanted to post this story because I thought the idea of a wearable foot coozy was so bizarre, but by the time I realized that I couldn’t read, I had invested way too much time to turn around. So, let’s discuss what this actually is.

RELATED: Friday Fun: Search for world’s best drink carrier ends

What this actually is, is the Craft Beer Cozy Sandal Collection — a collaboration between Sanuk, a division of Deckers Brands, and Stone Brewing Co. The companies say this collaboration celebrates Sanuk’s elevated appreciation for extraordinary good taste and unparalleled comfort, designed to take you to your hoppy place, but unfortunately, not designed to be taken off and wrapped around a Stone IPA on a hot day.

The collection will consist of three signature Sanuk styles including the Beer Cozy Hop Top Slide, Beer Cozy Hop Top and Beer Cozy 2 — none of which do anything other than slide on to your disgusting feet, which is really all they should do. Each piece of the collection bears Stone’s signature gargoyle logo coupled with subtle touches of Sanuk’s iconic green, and while, you have to admit, the material does kind of look like it could be coozy material and does bear the logo of a well known beer brand, it is just meant to be footwear.

“We are thrilled to partner with Stone Brewing — this will be the first time they’ve collaborated with a shoe brand, and this will also mark a new, exciting chapter for Sanuk in collaborations,” said VP of Marketing Ethan Anderson. “Sanuk’s Beer Cozy Collection is a classic sandal franchise, and collaborating with Stone truly elevates and brings authenticity to this celebrated line.”

RELATED: Craft beer merchandising trends report

The limited-edition sandals are made in small quantities and are only available at select retailers and Sanuk.com. This is the first product collaboration Sanuk has released into the marketplace. No word on if a second collection will emerge that has anything to do with beverage temperature regulation.

Watch Mcbiff bring his awesomely retro Mid-Century Modern art to Stone Brewing’s Tiki Escape summer mix pack
Enter Night Stone Brewing
Watch Stone Brewing’s Greg Koch kick back beers with Metallica’s Lars Ulrich, discussing Enter Night Pilsner
Stone Brewing opens taproom in Shanghai (enjoy some photos)
Dickies performance tee
Dickies wants you to be cool in its newest workwear t-shirt line

Reader Interactions

Comments

  1. jspeedymorris22 says

    March 25, 2016 at 2:21 pm

    Craft Beer Cozy Sandal is thankfully not also a coozy https://t.co/6gzC4Dk6cp
    STINKY feet and Beer Cozie-Really? https://t.co/TOrTZm7cGC

    Log in to Reply
  2. LVRGLLC says

    March 25, 2016 at 2:20 pm

    #CraftBeer #CraftBrewing #Beer #BeerBiz Friday Funk: Craft Beer Cozy Sandal is thankfully not also a coozy https://t.co/qs9EXTpJ7o

    Log in to Reply
  3. crsimp01 says

    March 25, 2016 at 11:55 am

    Friday Funk: Craft Beer Cozy Sandal is thankfully not also a coozy https://t.co/kYI3A8gRdd via @craftbrewingbiz

    Log in to Reply
  4. Derek Needham says

    March 25, 2016 at 11:36 am

    Derek Needham liked this on Facebook.

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
  • San Francisco’s Fort Point Beer moves from self-distribution to partner with Matagrano Inc.
  • Craft Brewers Conference rescheduled for Sept., moves from San Diego to Denver, may go online as a backup

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Watch: This awareness video on human trafficking from beer wholesaler Markstein Sales will move you to action
    January 14, 2021
  • Distribution updates: Massachusetts brewers celebrate franchise reform, Yuengling goes to Texas with Molson Coors and more from Bell’s, Stone and beyond
    January 14, 2021
  • COVID19 coronavirus mask moneyWhy you need to maximize engagement during a pandemic
    January 13, 2021
  • How the Employee Retention Credit can help breweries that paid employees during the pandemic
    January 12, 2021
  • The role of market research in go-to-market planning for craft breweries
    January 12, 2021
  • Tennessee beer tax rolls through legislatureSummary of new wrinkles to the Craft Beverage Modernization tax provisions via the TTB
    January 11, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by