• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Friday Fun: We want this limited release Schlafly mango Hefeweizen that comes with a comic book

April 29, 2016CBB Editorial Staff

Schlfly head of brewing Emily Parker with St. Louis illustrator Dan Zettwoch.
Schalfly head of brewing Emily Parker with St. Louis illustrator Dan Zettwoch.

Give us a thick stack of comic books and a sixer of good craft beer, and you’ve just created our perfect Friday. Schlafly Beer, the largest locally owned and independent craft brewery in Missouri, has similar tastes in brewing, art and storytelling. The company just announced that its new Walking Tree Wheat, a special release mango Hefeweizen for this year’s Art Outside Festival, will be sold with a comic book via its 750-ml bottle packaging.

Schlafly commissioned St. Louis illustrator Dan Zettwoch to design the packaging and label for the mango Hefeweizen beer and also develop the story of the Walking Tree Wheat, which is showcased in a colorful comic that accompanies the 750-ml bottles.

The packaging and comic art features a mango tree which folklore states has been known to walk back to their roots — a symbiotic tie to the purpose of Art Outside, which is to showcase local art outside. Zettwoch presented several iterations of the storyline to the Schlafly team, and his sketches developed into the final packaging and comic. “I started doing research about mangos and found this story about how mango trees walk. I thought that it was the perfect storyline to showcase an almost Indiana Jones-type graphic novel to accompany the beer.”

What’s the beer like?

As for the beer, the Walking Tree Wheat Ale is a twist on Schlafly’s celebrated Hefeweizen. The smooth, unfiltered wheat features American malts and ale yeast. Real mango purée without any artificial flavor is added to the beer during fermentation. Head of Brewing Emily Parker states that they were careful in the mango fruit selection process. “Since we use real fruit in all of our beers, we knew that we’d have to compare several varieties of mangos to find the flavor profile that we wanted. We tried different mango purées — one was super sweet with lots of coconut notes, another super tart, and the winner, a complex variety from India with flavors of mango, but other tropical fruits as well.”

The Walking Tree Wheat is the third iteration in the brewery’s yearly Artists Series of a special brew tied to Art Outside. Last year’s release was called King Kaya with artist Ryan Frank, which became the brewery’s Double Bean Blonde Ale, a chocolate/coffee golden ale special release this spring. Art Outside is a three-day-long alternative art fair at the Schlafly Bottleworks location (7260 Southwest Avenue) featuring art from over 60 artists based here in the St. Louis area. This year, Art Outside will take place over Memorial Day weekend on Friday, May 27, through Sunday, May 29.

Where can I find the beer already?

Walking Tree Wheat will be available on draft at the Schlafly Tap Room and Bottleworks locations for a limited time, the brewery’s Art Outside Festival over Memorial Day weekend, as well as in select St. Louis-area retail stores in specially-designed 750-ml bottle packaging.

Now, enjoy these images of the process and final product.

Walking Tree Wheat Box Set

Dan Z Sketch

IMG_0003

COmic

Comic 1

Comic 2

Comic 3

Comic 5

Comic 6

Hazed-For-Days-Can-12PK
Batches Be Hazy in new Schlafly variety pack and more beers to know this week
breakside-brewery
Breakside Brewery features six maltsters in LIFE Barleywine seasonals and more beers to know this week
Schlafly
Schlafly, Wellbeing Brewing’s soccer-themed NA English Pale Ale is the beer to know this week
Flying Dog 451 Juicy IPA reminds us that banning books sucks and more beers to know this week

Reader Interactions

Comments

  1. Belgian-Style Ales says

    April 29, 2016 at 5:51 pm

    Belgian-Style Ales liked this on Facebook.

    Log in to Reply
  2. sfinney11 says

    April 29, 2016 at 5:25 pm

    RT @CraftBrewingBiz: Friday Fun: We want this limited release @Schlafly mango Hefeweizen that comes with a comic. https://t.co/6xkW5GEhS4

    Log in to Reply
  3. Salvatore Hall says

    April 29, 2016 at 2:21 pm

    Salvatore Hall liked this on Facebook.

    Log in to Reply
  4. LVRGLLC says

    April 29, 2016 at 2:18 pm

    #CraftBeer #CraftBrewing #Beer #BeerBiz Friday Fun: We want this limited release Schlafly mango Hefeweizen that… https://t.co/4yr0hQVVfW

    Log in to Reply
  5. dankopman says

    April 29, 2016 at 1:51 pm

    RT @CraftBrewingBiz: Friday Fun: We want this limited release @Schlafly mango Hefeweizen that comes with a comic. https://t.co/6xkW5GEhS4

    Log in to Reply
  6. crsimp01 says

    April 29, 2016 at 1:18 pm

    Friday Fun: We want this limited release Schlafly mango Hefeweizen that comes with a comic book https://t.co/zH2YOxCEMw via @craftbrewingbiz

    Log in to Reply
  7. Schlafly says

    April 29, 2016 at 1:03 pm

    RT @CraftBrewingBiz: Friday Fun: We want this limited release @Schlafly mango Hefeweizen that comes with a comic. https://t.co/6xkW5GEhS4

    Log in to Reply
  8. Columbus Brew Adventures says

    April 29, 2016 at 12:51 pm

    Columbus Brew Adventures liked this on Facebook.

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • State of California Craft Beer: Covid recovery challenged by competition, consolidation
  • MicroStar Logistics launches Network Services Division to manage reusable plastic pallets for the beer Industry
  • Analyst speculates on Heineken acquiring Boston Beer, stock jumps
  • United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • CCBA California Craft Beer SummitState of California Craft Beer: Covid recovery challenged by competition, consolidation
    March 23, 2023
  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC