Branding is as important an ingredient in craft beer as hops and malt. Recognizing this, Full Sail Brewing Co. approached Blue Collar Agency for help in redesigning its website and ramping up social media/point-of-sale advertising. Blue Collar Agency was at the ready.
“The website redesign project coincided with Full Sail’s new packaging roll out and a summer-long promotional campaign, highlighting their flagship Session Lager,” said John Mitchell, account director, “Our partnership has brought tons of attention, fun and enthusiasm to the brand and their products in a very short amount of time.”
“We’re ecstatic to welcome Full Sail Brewing Co. as a new client,” noted Partner/Creative Director, April Donovan. “Blue Collar Agency is proud to serve as Full Sail Brewing’s agency of record, and we look forward to tasting and promoting a host of new, creative craft beers slated for release in the coming months. Marketing efforts are ramping up and campaign blueprints are being carefully drawn.”