• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Get real-time data from your kegs with SteadyServ’s Kegonomics

August 4, 2016CBB Editorial Staff

SteadyServ Technologies, the first data-as-a-service company for the global draft beer market, is debuting Kegonomics — a data analytics platform for purveyors of draft beer. Measuring precise, real-time keg depletion data through SteadyServ’s Internet of Things solution, Kegonomics displays where draft beer waste occurs and provides actionable intelligence to increase beverage profit.

“Up until this point, much of what the industry thought it knew about draft beer has been wrong,” said Steve Hershberger, CEO of SteadyServ. “On average, more than 20 percent of the beer in each keg is wasted, due to simply guessing how much is left — and guesswork is never a good business strategy. Moreover, while raising the price of beer too much may cause a reduction in sales, lowering it by the same amount can have even larger consequences. With Kegonomics, retailers can — for the first time — be aware of how much and where waste is occurring, providing the actionable insights needed to fix the problem and drive more revenue.”

RELATED: What’s really inside your keg? A look at keg diagnostics with MicroStar

Kegonomics - April
Click to Embiggen

Accessed via mobile or web in the SteadyServ app, customers deploy Kegonomics to measure key variables as it relates to draft waste, turning metrics into interactive visualizations to power decision making. The Kegonomics initial feature set includes:

  • Beer Waste Insights — presents days of the week where the most waste occurs, identifies the most-wasted beer, how your waste is trending from the previous time period and how you stack up against the industry average for waste.
  • Opportunity Loss — shows how much beer was poured, but not sold, and the missed profit as a result. This includes a granular breakdown of each individual beer on tap.

Available now for both iOS and Android, Kegonomics runs 24/7, ensuring that data is always available and current. Data can be displayed daily, weekly or monthly, and SteadyServ customers receive a weekly email that details total opportunity loss from the previous week.

SteadyServ first disrupted the beer industry in 2012, when it began putting kegs online with its smart scale and IoT solution. The company continues to evolve and is growing rapidly; it currently has several hundred customers across the United States, as well as a growing European and Canadian presence. Due to the proven value the SteadyServ system provides, the company is on pace to grow its customer base by 5x in 2016.

NBWA releases January Beer Purchasers’ Index, craft demand sinks low
Ardagh Metal Packaging announces 19.2 oz beverage can 
Yuengling and Keep Texas Beautiful announce official partnership and unique Texas can design
beer bottle empty fall over dead sad-001
New year, same pessimistic outlook from beer distributors

Reader Interactions

Comments

  1. LVRGLLC says

    August 4, 2016 at 2:18 pm

    #CraftBeer #CraftBrewing #Beer #BeerBiz Get real-time data from your kegs with SteadyServ’s Kegonomics https://t.co/CSZEBj54Mj

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Crooked Hammock combines curling and stouts for cool mini fest
  • Sin, Repent and Repeat on Fat Tuesday and more beers to know this week
  • Fort Point Beer debuts cider line, explains why ciders instead of seltzers
  • NBWA releases January Beer Purchasers’ Index, craft demand sinks low

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • fort point both-ciders-3Fort Point Beer debuts cider line, explains why ciders instead of seltzers
    January 31, 2023
  • Watch a drone release insects over hop yards for sustainable pest control in this Yakima Chief Hops video series
    January 30, 2023
  • Distro update: Connecticut’s Two Roads Brewing goes to Colorado + news from Surreal, New Sarum and more
    January 30, 2023
  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more
    January 25, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC