• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Global qualifications provider Wine & Spirit Education Trust is now pushing two beer qualification courses

June 18, 2020Pretty Much a Press Release

The Wine & Spirit Education Trust (WSET), the world’s largest global provider of wine, spirits and sake qualifications, has announced its intention to develop a suite of beer qualifications. WSET already offers qualifications in three subject areas — wine, spirits and sake — and plans to add two beer qualifications (Levels 1 and 2) to its portfolio, both online and in the classroom.

While development of these new qualifications is still in the early stages, WSET is working in partnership with the Institute of Brewing & Distilling (IBD) on this initiative. IBD, a global provider of technical education to professional brewers, distillers and associated suppliers, is lending its expertise to WSET in the creation of its beer qualifications.

Beer is not a totally new subject stream for WSET as, prior to 2005, it was included in its intermediate wine and spirits qualification (equivalent to today’s Level 2). WSET Level 1 and 2 Awards in Beer will be created with both trade professionals and consumer enthusiasts in mind. The courses will explore the main types and styles of beer, key methods of production, tasting technique and food and beer pairing, following the same well-established principles as the Level 1 and 2 courses in wines and spirits. Courses will initially be developed in English before being translated into other languages.

Ian Harris, WSET CEO, said, “We are always assessing and investigating opportunities to grow our delivery in the global drinks industry. Beer is by far the single largest category in the industry and, with the growth of the craft beer movement, it has become increasingly diverse and complex — so it makes sense for us to bring our educational expertise to the sector.”

There are no official dates for the launch but, as an initial step, WSET Educator Sara Hobday has been appointed head of product development — Beer Qualifications. Sara commented, “I am excited to have the opportunity to enrich global beer education through the development of WSET courses with IBD. We are constantly receiving enquiries about beer qualifications and many of our course providers have expressed an interest, so it’s great to be able to set the ball rolling.”

Jerry Avis, IBD CEO, said, “The IBD diversified into beer appreciation and flavor training with the acquisition of the Beer Academy over 12 years ago. We are now excited to work with WSET to bring that expertise to a global market and to enhance opportunities for both organizations in supporting the brewing and hospitality sectors worldwide.”

arryved
Arryved debuts OpenTab to change the on-premise POS game
summit brewing
Marketing deal of the week: Summit Brewing named Official Craft Beer of the Minnesota Twins
Ohio’s Catawba Island Brewing plans major expansion, renovated taproom, new beers and way more capacity
Georgia’s StillFire Brewing is now accepting Bitcoin

Reader Interactions

Trackbacks

  1. Sörképzéseket indít a WSET – SörBlogok says:
    June 25, 2020 at 12:57 am

    […] és összetettebbé válik a kínálat, tehát ésszerű, hogy beszájjunk ebbe az ágazatba is – mondta a Craftbrewingbusiness.com-nak Ian Harris, a WSET […]

    Log in to Reply
  2. Sörképzéseket indít a WSET – BeerPorn says:
    June 25, 2020 at 12:00 am

    […] és összetettebbé válik a kínálat, tehát ésszerű, hogy beszájjunk ebbe az ágazatba is – mondta a Craftbrewingbusiness.com-nak Ian Harris, a WSET […]

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Resplendent Oregon hop farm has ultimate beer garden (TopWire Hop Project) reopening April 30 (enjoy some images)
  • This Get Your Drink On app gifts beer money to a phone’s digital wallet, so please send me some
  • New Yuengling limited-edition desert camo Lager cans honor vets and allow drinkers to engage with a Snapchat Yuengling eagle
  • Arryved debuts OpenTab to change the on-premise POS game

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Crosby Farm TopWire Hop Project 12Resplendent Oregon hop farm has ultimate beer garden (TopWire Hop Project) reopening April 30 (enjoy some images)
    April 15, 2021
  • Get Your Drink On app people cheers drinksThis Get Your Drink On app gifts beer money to a phone’s digital wallet, so please send me some
    April 15, 2021
  • GEA-InsightPartner-ProduktbildInside the real-time process control of GEA’s InsightPartner software
    April 14, 2021
  • roughhouse brewing cave aged beersCave-aged beer finally excavated by Roughhouse and other beers to know this week
    April 13, 2021
  • Distribution update: 21st Amendment heads to Hawaii, Upland Brewing to Chicago, Ceria Brewing to Texas/Puerto Rico and lots more news
    April 13, 2021
  • CODO Can design backgroundExploring canning trends and the can shortage with CanSource
    April 12, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by