• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Going hard into seltzers, Thirsty Monk debuts Holy Water Hard Seltzer Brewpub

December 8, 2022Chris Crowell

Thirsty Monk Hard Seltzer bar

Is hard seltzer ready to be the featured beverage of a brewpub rather than an add-on to a beer list? The always innovating Thirsty Monk Brewery thinks so.

Thirsty Monk started designing its Holy Water line up of hard seltzers in 2019 and rebranded its Gerber Village location as the Holy Water Brew Pub in 2021. Now with the support of contract brewing from Green Man Brewing and at least 10 dedicated seltzers in the renovated downtown location, Holy Water is poised to expand both in distribution and in location, via a dedicated Hard Seltzer bar.

“There is no other drink quite like our Holy Water Hard Seltzers. We literally have created our own style class- a Belgian style Hard Seltzer. We carefully hand craft every flavor recipe to add depth and balance of profile, and our base hard seltzer is brewed with our proprietary house Belgian-style yeast,” says Thirsty Monk CEO Barry Bialik. “We’ve really leaned on our Top of The Monk Craft Cocktail Bar history and our creative bartenders to curate well-rounded craft cocktail-inspired seltzers. With unique flavor combinations and higher ABV than your average seltzer, Holy Waters drink like draft cocktails.”

Thirsty Monk’s new Holy Water Hard Seltzer Brewpub will be located on the ground level of its pub in downtown Asheville. Key to this whole thing is Thirsty Monk’s actual lineup of Holy Water hard seltzers, which recently took home four medals from the 2022 U.S. Open Hard Seltzer Championship.

Award-winning flavors include Pomegranate, Hibiscus & Ginger (Silver Medal), Margarita (Silver Medal), and Pina Colada (Gold Medal). And Holy Water Smoked Grapefruit Paloma was additionally awarded a Gold Medal for ‘Judges’ Award’.

“When the judges tasted this seltzer, they were truly amazed. The grapefruit flavor was very subtle and the serrano peppers complemented this seltzer to make it like no other seltzer,” Bialik adds. “They asked if they could give this a special award since it did not fit any category. We were honored!”

The landmark three-story Patton Avenue building has seen many chapters in the Thirsty Monk story, mainly a Belgian beer bar-turned-brewery with a cocktail bar upstairs and The Delirium Pink Elephant Bar in the basement featuring rare selections from the world-famous Delirium Brewery. Now this heavily trafficked downtown Asheville institution will wrap in Thirsty Monk’s latest evolution into hard seltzers.

Original_Reubens_Brewery_And_Taproom
This great brewing facility, taproom in Seattle could be yours (original Reuben’s Brews location for sale)
Montauk Creatives1
Montauk Brewing gets primo spots at New York Mets’ Citi Field
AVL-SouthSlope1
Hi-Wire to open Tiki Easy speakeasy behind South Slope facility
Dokkaebier logo-001
Dokkaebier acquires Oakland’s Federation Brewing

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • 12 Orlando breweries to gamify their ale trail via Hot Hopz program
  • BeerBoard and Encompass team up, offer a powerful technology platform to manage alcohol programs
  • Cartsyde, PourMyBeer launch mobile self-pour tap system and walk-in cooler
  • Ferment Brewing to digitally print new year-round can lineup

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Constellation sells Funky Buddha and Four Corners back to original owners, says see ya to craft sector
    May 31, 2023
  • liquid-riot-teamCheers to 10 Years: Liquid Riot freshens up look for next decade
    May 30, 2023
  • People news: Colorado’s Dry Dock names new head brewer + moves from Wiseacre, Crooked Hammock and more
    May 30, 2023
  • Distribution update: Athletic Brewing brings NA beer to JetBlue + big acquisitions from Markstein and Hensley Beverage
    May 25, 2023
  • Who is ready to order alcohol direct from Diddy?
    May 25, 2023
  • taproom foodTaproom guests want food. How can you best provide it?
    May 24, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC