Is hard seltzer ready to be the featured beverage of a brewpub rather than an add-on to a beer list? The always innovating Thirsty Monk Brewery thinks so.
Thirsty Monk started designing its Holy Water line up of hard seltzers in 2019 and rebranded its Gerber Village location as the Holy Water Brew Pub in 2021. Now with the support of contract brewing from Green Man Brewing and at least 10 dedicated seltzers in the renovated downtown location, Holy Water is poised to expand both in distribution and in location, via a dedicated Hard Seltzer bar.
“There is no other drink quite like our Holy Water Hard Seltzers. We literally have created our own style class- a Belgian style Hard Seltzer. We carefully hand craft every flavor recipe to add depth and balance of profile, and our base hard seltzer is brewed with our proprietary house Belgian-style yeast,” says Thirsty Monk CEO Barry Bialik. “We’ve really leaned on our Top of The Monk Craft Cocktail Bar history and our creative bartenders to curate well-rounded craft cocktail-inspired seltzers. With unique flavor combinations and higher ABV than your average seltzer, Holy Waters drink like draft cocktails.”
Thirsty Monk’s new Holy Water Hard Seltzer Brewpub will be located on the ground level of its pub in downtown Asheville. Key to this whole thing is Thirsty Monk’s actual lineup of Holy Water hard seltzers, which recently took home four medals from the 2022 U.S. Open Hard Seltzer Championship.
Award-winning flavors include Pomegranate, Hibiscus & Ginger (Silver Medal), Margarita (Silver Medal), and Pina Colada (Gold Medal). And Holy Water Smoked Grapefruit Paloma was additionally awarded a Gold Medal for ‘Judges’ Award’.
“When the judges tasted this seltzer, they were truly amazed. The grapefruit flavor was very subtle and the serrano peppers complemented this seltzer to make it like no other seltzer,” Bialik adds. “They asked if they could give this a special award since it did not fit any category. We were honored!”
The landmark three-story Patton Avenue building has seen many chapters in the Thirsty Monk story, mainly a Belgian beer bar-turned-brewery with a cocktail bar upstairs and The Delirium Pink Elephant Bar in the basement featuring rare selections from the world-famous Delirium Brewery. Now this heavily trafficked downtown Asheville institution will wrap in Thirsty Monk’s latest evolution into hard seltzers.
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