Craft cider sales continue to skyrocket, so you’ll see CBB covering those markets more and more. According to market research firm Symphony IRI, cider sales in the United States increased 81 percent by volume and 84 percent by revenue in 2012. Last year, it was up 103 percent through November.
Out in California, Hunter Wade and Nils Reid are seeing similar results. The founding partners of Golden State Cider (GSC) recently announced the release of their Mighty Dry Hard Cider in pint cans. Following a successful launch at Bay Area tap houses in September, enthusiasts are now promised a convenient, on-the-go method for enjoying GSC. The crisp and refreshing flavor of Mighty Dry’s 100 percent fresh-pressed West Coast apples provides a perfect all-season beverage paired with the “anywhere and everywhere” versatility of a can.
Mighty Dry Cider is available in four-pack, 16-ounce cans for a suggested retail of $11.99. GSC is currently available on tap in bars and restaurants throughout the Bay Area including Gestalt in the Mission, Hayes Valley’s Boxing Room, The Beer Hall in downtown San Francisco, The Commonwealth Café and Public House in Oakland and Taps in Petaluma, just to name a few. An updated list of availability is maintained on the Golden State Cider website.
“Much like our motto, take it easier, our inspiration for Golden State Cider is as simple as how we craft it, using 100 percent fresh-pressed West Coast apples, and that’s about it,” Reid said. “California is our home and playground, so we wanted to create something that appealed to active, health-conscious Californians.”
Sourcing 100 percent fresh-pressed West Coast apples, including local, organic apples when available, Golden State Cider says it is one of the few cider producers in the country that does not add water, sugar or concentrate to any of its products. With 6.9 percent alcohol by volume, GSC is comparable to that of craft beer, but offers a gluten-free alternative and package that can be taken on the go, says the company.