• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Great Lakes Brewing Co. rebrands seasonal double IPA after trademark dispute

November 21, 2013Jason Morgan

Earlier this year, we reported on a trademark dispute that forced Great Lakes Brewing Co. to limit the use of the word “Alchemy” in its new double IPA release. Now comes news that Great Lakes will rebrand its latest seasonal as Chillwave, according to a statement released to fans on GLBC’s website.

Great Lakes Brewing Alchemy Hour Label
The label’s artwork, which will still be used, pays tribute to the North Coast’s underground surf culture, and will return with slight modifications.

The new name is the result of an unforeseen trademark matter involving Craft Brew Alliance Inc. (CBA) and Widmer Brothers Brewing that arose shortly after Alchemy Hour Double IPA’s strong market debut in February 2013.

“A lot of thought and preparation went into the name,” said GLBC Co-Owner Pat Conway. “We were disappointed that we had to change it, but both parties handled the situation amicably. The beer is still excellent, regardless of the name. We’re very proud to release it again as Chillwave Double IPA.”

The name Chillwave Double IPA references the cold, often harsh conditions that Great Lakes surfers must face each time they ride waves. The Chillwave story:

“Great Lakes surfers work hard for their thrills. They wake before dawn, listening to the weather report like school kids hoping for a snow day. If the waves are worthy, they ride. No matter the cold, no matter the season, no matter the frozen crystals gathering in their beards, or the wind-whipping, white knuckle conditions they must face. Yeah, they’re all a little crazy. But we didn’t craft our Double IPA for the faint of heart. With a flash of Mosaic hops and a kiss of honey malt, it’s a rush in a bottle. Drink our Chillwave. Then go out and ride your own.”

Craft-Brew-Alliance
Craft Brew Alliance shows depletion growth of 6 percent in Q3
CBA investor analysis
Craft Brew Alliance on 2013 earnings, international moves, SKU rationalization
Craft-Brew-Alliance
Craft Brew Alliance sees depletion growth of 11 percent in 2013
Craft-Brew-Alliance
Craft Brew Alliance announces CEO successor

Reader Interactions

Comments

  1. BeerLawCenter says

    November 21, 2013 at 2:21 pm

    RT @CraftBrewingBiz: Great Lakes Brewing Co. rebrands seasonal double IPA after trademark dispute http://t.co/CaI15cnHSv @GLBC_Cleveland

    Log in to Reply
  2. badgerwolf1892 says

    November 21, 2013 at 2:21 pm

    RT @CraftBrewingBiz: Great Lakes Brewing Co. rebrands seasonal double IPA after trademark dispute http://t.co/CaI15cnHSv @GLBC_Cleveland

    Log in to Reply

Trackbacks

  1. Building Beer Brands: Trademark Disputes and Resolutions | Growler Magazine says:
    September 13, 2015 at 3:08 am

    […] (CBA), which owns the Widmer Brothers, Kona Brewing and Red Hook Brewing brands. CBA informed Great Lakes that it owned a trademark on the word “Alchemy.” Great Lakes’ statement on the matter states that the two parties were able to reach an agreement […]

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Hi-Wire Brewing is opening a third location in Asheville, mostly for distribution and outdoor space
  • To enjoy DuClaw Brewing’s special edition Unicorn Farts beer, you’ll need to stick your poop in the mail and get screened for colon cancer
  • New Realm Brewing to open a distillery in Savannah this spring
  • Gilman Brewing Opens Third Bay Area Taproom + Expansions in West Berkeley and Daly City for better pandemic protocols

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • DuClaw Unicorn Farts can beer 1To enjoy DuClaw Brewing’s special edition Unicorn Farts beer, you’ll need to stick your poop in the mail and get screened for colon cancer
    March 4, 2021
  • beer flow pour glass multiple pictures data-001The beer flow: tallboys are trending, top IPA SKUs and on-premise taps continue to pour more
    March 3, 2021
  • Innokeg CombiKegKHS keg fillers updated to be more sustainable, efficient
    March 3, 2021
  • Summit IPA variety packIPA sales growth continues thanks to subcategories, according to 2021 IPA Forecast
    March 2, 2021
  • Free samples! These frozen whole cone hops from Michigan’s Blue Lake Hops are perfect for year-round harvest hop brews
    March 1, 2021
  • Whoa, Boulder Beer’s rebrand is badass (enjoy this photo post)
    March 1, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by