Green Flash Brewing Co. co-founders Mike and Lisa Hinkley announced the dates and beers of its Treasure Chest program, an annual beer release and event series to raise funds for breast cancer charities. This year, the program will reach 30 US cities from coast to coast through the end of October.
Green Flash kicked off the fundraiser by hosting over 600 guests at the 4th annual San Diego Treasure Chest Fest – a rare beer and food pairing extravaganza at the So Cal brewery. In October, Treasure Chest Fest will be replicated on the future site of the Green Flash East Coast brewery (slated to open in 2016).
Each year, the San Diego festival debuts a Green Flash Treasure Chest beer. The 2014 edition is a pink-hued Barrel Aged Saison with Plum that will be featured on tap at every Treasure Chest event through the end of October 2014. Green Flash will donate one dollar from every full pour of Treasure Chest beer sold to a breast cancer charity in each of the cities where events are being held.
The specialty beer was fermented in red wine barrels with house Brettanomyces, then conditioned with plums for six months. This enticing blend emerges with an appropriately pink hue, delicate notes of plum and almond, and is balanced by subtle tannins drawn from the barrel and wild yeast.
Raising money for the fight against breast cancer is a cause which is near and dear to the hearts of everyone at Green Flash. Brewery Co-Founder and Vice President of Marketing Lisa Hinkley is a breast cancer survivor and is passionate about helping others whose lives have been affected by this disease. To date, the Treasure Chest program has raised over 90K for breast cancer charities nationally through beer sales, festivals and contributions from their partners.
“The momentum and excitement for this fundraiser grows stronger with every passing year and in 2014, we have many reasons to celebrate,” Hinkley said. “I am now 4-years cancer-free, and to date, we have raised over $90,000 for regional breast cancer charities through our national Treasure Chest program. By securing the support of the beer community, Green Flash fans and our retail partners, I know this year we can exceed our fundraising goals.”
Over 85 Treasure Chest events are scheduled from coast to coast in 30 US cities in 14 states including California, Colorado, Oregon, Washington, Texas, Nevada, Virginia, Minnesota, Massachusetts, Florida, Illinois, Pennsylvania, Michigan and New York. Participating venues in each area will co-host Treasure Chest events ranging from complex beer pairing dinners to high-spirited tap takeovers featuring the rare Treasure Chest 2014 beer and other Green Flash brews.
Following are some highlights and details about the 2014 Green Flash Treasure Chest national charity program:
Virginia Beach – Treasure Chest Fest: The first-ever Green Flash Treasure Chest Fest to be held on the future site of the Virginia Beach brewery on Oct. 12:
The event will feature 12 breweries from the region including Blue Mountain Brewery, Devils Backbone Brewing Co., Terrapin Beer Co. as well as samplings from local restaurants in the area. One hundred percent of the profits from ticket sales are donated to support Susan G Komen, Tidewater. Green Flash will host Treasure Chest tap takeovers and other events in the Virginia Beach area through the duration of the program
Treasure Chest at “The Brew Night Show” – A Brew-lesque Event – In Denver: On Oct. 1, just one day before the official start to the Great American Beer Festival, Green Flash, Draft Magazine and Argonaut Liquors of Denver have teamed up with craft beer industry notable Marty Jones for an event at Lannie’s Clocktower Cabaret.
This pre-GABF, lively Treasure Chest event will feature live Vaudeville style acts, great music and classic burlesque. Treasure Chest beer will be on tap – and all funds raised through beer sales during the event will be donated directly to the cause. Entry Tickets are $20.
Each regional event will be supported by two national beer-loving organizations – Barley’s Angels and Girl’s Pint Out. The local chapters will be attending Treasure Chest events in each city and drawing on-site support from their members.