Green Flash Brewing Co. co-founders Mike and Lisa Hinkley revealed the details of the 2015 “Treasure Chest” program, the craft brewery’s annual beer release and event series to raise funds for breast cancer charities. For the first time, this year’s program will introduce Treasure Chest beer packaged in 22-ounce bottles to limited national availability. The beer will also be available on-draft in over 24 U.S. states, supported by an on-premise event program in key cities.
On August 29th, Green Flash will kick off the fundraiser by hosting the fifth annual San Diego Treasure Chest Fest — a rare beer and food pairing experience at the brewery. Each year, the San Diego festival offers the first sips of each year’s unique Green Flash Treasure Chest beer — the 2015 edition is a naturally pink IPA with grapefruit, prickly pear juice and hibiscus flowers, and the bright pink pop-art style graphics associated with the program will feature a pin-up inspired, Hawaiian themed “hula gal” to support the tropical ingredients in this year’s beer.
In Virginia Beach, Treasure Chest Fest will be replicated for the second year in a plot of land that sits adjacent to the future site of the Green Flash brewery on the east coast (slated to open in 2016). Green Flash will donate a portion of proceeds from the Treasure Chest program to breast cancer charities from coast to coast.
Raising money for the fight against breast cancer is a cause which is near and dear to the hearts of everyone at Green Flash. Brewery Co-Founder and Vice President of Marketing Lisa Hinkley is a breast cancer survivor and is passionate about helping others whose lives have been affected by this disease. To date, the Treasure Chest program has raised over 150K for breast cancer charities nationally.
“The momentum and excitement for this fundraiser grows stronger with every passing year, and in 2015 we have many reasons to celebrate,” Lisa Hinkley said. “I am now five years cancer-free and to date, we have raised over $150,000 for regional Breast Cancer charities through our national Treasure Chest program. By securing the support of the beer community, Green Flash fans and our retail partners, I know this year we can exceed our fundraising goals.”
Check out the beer’s stats:
Treasure Chest 2015 is an exotic pink IPA brewed with grapefruit, prickly pear juice and hibiscus flowers. Erupting with fruit-forward complexity, 100-percent Mosaic hops present aromas of heady citrus and refined stone fruit. The pleasantly bitter flavors of the hops are enhanced by the addition of fresh grapefruit juice. Offering balance to offset the bold citrus notes, prickly pear juice imparts a peppery-sweet kick in the finish. Tropical Hibiscus flowers give this beer a naturally pink hue, a nod to the official color of the Treasure Chest mission.