Raising money for the fight against breast cancer is a cause that has an especially personal connection for the founders of Green Flash Brewing. Brewery Co-Founder Lisa Hinkley is a breast cancer survivor and is passionate about giving back to those whose lives have been affected by this disease. This week, Green Flash Brewing Co. showed off the lineup for its 2017 “Treasure Chest” fundraising program.
“As a breast cancer survivor, I am encouraged to see the Treasure Chest program grow every year,” said Hinkley. “Through the unwavering support of our customers, distributors and retailers, we are making strides in our efforts to raise money towards awareness and prevention, and I am hopeful the program will only continue to make a difference in the lives of individuals affected by breast cancer.”
This is the craft brewery’s 7th annual beer release and special event series to raise funds for breast cancer charities. Through the Treasure Chest program, the brewery has raised more than $300,000 dollars for national and regional charity partners, including Prevent Cancer nationally and the Susan G Komen affiliates in San Diego and Virginia Beach.
During September and October, Treasure Chest on premise events are scheduled in select U.S. cities in 37 states, which is a significant increase from last year’s initiative. Participating bars and restaurants in each area will co-host Treasure Chest events ranging from complex beer pairing dinners to lively tap takeovers with the Treasure Chest 2017 beer and other Green Flash specialty brews.
What’s new?
This year, the new beer released for the program is an IPA brewed with passion fruit, and it will be available on draft in 37 U.S. states, supported by a dynamic, on-premise, tiki-themed event program in key cities. This Treasure Chest 2017 is a bright and tropical IPA featuring Green Bullet, Warrior, Citra, Cascade and Simcoe hops. It is infused with passion fruit tea and is 5.7 percent ABV and 65 IBUs. Treasure Chest beer will be available on draft beginning in September and October 2017.
Treasure Chest Fests
Say that three times fast. Green Flash kicked off the fundraiser this past weekend by hosting the 7th annual San Diego Treasure Chest Fest — a rare beer and food pairing experience at their Cellar 3 barrel-aging facility. For the fourth year running, Green Flash will host Treasure Chest Fest at their Virginia Beach brewery on Oct. 15.
Following are highlights and details of the 2017 Green Flash Treasure Chest national charity program:
- San Diego. This popular event welcomed around 600 attendees and is the brewery’s most anticipated rare beer and food pairing event of the year. All proceeds from ticket sales are donated to Susan G Komen San Diego.
- Virginia Beach Fest. For the fourth straight year, Green Flash will host Treasure Chest Fest at their brewery in Virginia Beach. This year’s festival will feature rare beer and food pairings along with live music in the brewery’s sprawling beer garden. The event will take place on Sunday, Oct. 15. Tickets are on sale here.
- The other 37 states. This year, several national retail chains will be hosting events and featuring the beer including: Alamo Drafthouse, Flying Saucer, Growler USA, Hop Cat, Pies & Pints, Pizza Press, Stout Burgers and Yard House. Guests who attend these events may receive Treasure Chest commemorative items as well as have the opportunity to donate directly to the charity partners.
This year, the events will take place throughout key cities in Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Maryland, Delaware, Massachusetts, Michigan, Minnesota, Mississippi, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington and Wisconsin. Whew. We think that’s it.
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