Tiger Pistol specializes in local social advertising and marketing at a global scale, and it recently gave an update on its partnership with Anheuser-Busch InBev (AB InBev) to support the beverage giant’s worldwide network of local retailers, bars and restaurants — especially with COVID-19 looming. It’s always important for our readership to understand how macro breweries are approaching local markets, and this digital partnership is interesting to note.
Tiger Pistol provides AB InBev the ability to reach deeply into local communities all throughout the world, empowering individual restaurants and bars with locally relevant ads that use messaging alongside globally-recognized brand creative. The ads are flexibly deployed from the local business’ Facebook Page, with objectives in line with state, regional or city-level government restrictions.
“Tiger Pistol’s global-to-local approach marries two strategies together to ensure AB InBev’s success,” said Elliott in the press release. “First, it brings their brands directly to consumers for immediate identification. Second, the local establishments can drive a personal connection with the consumer. By providing enterprise-strength tools to the local market, the consumer ends up with a highly relevant, localized ad.”
AB InBev uses the Tiger Pistol Platform to support the following initiatives, and this is just the start, so expect stuff in the U.S.:
- Brazil, with tens of thousands of locations with local Facebook and Instagram campaigns that promote new e-commerce options, including through Ze Delivery, a delivery app that ABI Brazil created to promote online ordering and delivery services available from their favorite local spots, and with planned campaigns to help businesses connect with consumers in the post-crisis environment.
- Belgium and the UK, with campaigns to promote their “Cafe Courage” and “Save Pub Life” initiatives that allow patrons to purchase gift cards or make donations to support their favorite hang outs, and with planned campaigns to help businesses promote their new operating hours and safety protocols to consumers as they begin to re-open.
- Canada, with campaigns that support local on- and off-premise establishments in promoting take-out and online ordering and delivery options.
These efforts are part of a long-term partnership to provide AB InBev’s worldwide network of restaurants, bars and retailers with an industry-leading platform for publishing high performance, local Facebook and Instagram ads.
AB InBev first engaged Tiger Pistol for a Facebook advertising pilot in 2019. Tiger Pistol developed a simple, effective way for local establishments to automatically publish on-brand, best-practice Facebook ads straight from the local establishment’s Facebook Business Page. The campaigns produced a 60 percent lower cost of advertising among other remarkable results. AB InBev continued to expand the program throughout the year, culminating in a global multi-year partnership.
“We are partnering with Tiger Pistol to develop new tools that evolve how we market our brands and build relationships with our network of establishments — both in a time of crisis and in ordinary times,” said Gabriel Mello, global vice president of category management and trade solutions, AB InBev. “Their technology and knowledge of social advertising have made Tiger Pistol the right partner to collaboratively develop a scaled social advertising solution.”
To learn more about Tiger Pistol’s social advertising tools, jumpst over to www.tigerpistol.com.